Can Selling Be Effortless?


Share on LinkedIn

Everyday, I get inundated with offers.  As you would expect, I somehow get on a lot of spammers lists for various things having to do with selling.  Most of those go directly to my Junk Mail, so I don’t see them, but some still aren’t caught by my Spam Filters.

All of them have the promise of “Getting Rich Quick.”  A recent series have focsued on ”How To Sell Effortlessly.”

Effortless Selling is an interesting concept.  Somehow I think I may have been doing things wrong all my career. 

Selling has never been effortless for me, in fact it’s been exactly the opposite.  Selling has always involved tremendous effort, focus, and discipline.  It’s involved a lot of creativity, overcoming challenges,  and dogged persistence.  Like any sales professional, I’ve had my ups and downs, fortunately far more ups than downs.  While it hasn’t been effortless, it’s been huge fun and rewarding.  I couldn’t think of anything else.

But it’s an intriguing concept.  We can become much more effective in our selling.  We can be much more efficient.  We can do things that profoundly improve the results we achieve.  But none of the ways we achieve these things could be mistaken for Effortless.  They require hard work.  Research, preparation, engaging the customers, understanding them, understanding competition, developing and executing winning strategies, coordinating resources from our company, responding to the customer, developing and presenting winning solutions, negotiating final agreement…….  And that’s just when we have a qualified opportunity.  Overlay that with finding new customers and opportunities.

There are lots of great tools that make some of these things easier and faster to do.  There are tools that help make us more productive.  There are resources we can engage to help us execute the sales process.  But they don’t make things Effortless.

We can work much Smarter—maybe that’s called Smart Selling, but I think that’s different than Effortless Selling.

I’m really intrigued by the concept–but not enough to dump money into what these people want to sell me.

Can selling be Effortless?  Would I really like to be engaged in a profession that was “Effortless.” or is the Effort part of the reward?

What do you think?  Can selling be effortless?

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here