Can Marketing Really be a Revenue Engine?


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It’s a key question in today’s business environment – can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field.

In this panel discussion, Michael Williams of McAfee, Daniel Greenberg of TrialPay, and Chris Boorman of Informatica dug into the question from three very interesting angles and showed exactly what they had done in their respective businesses to rethink marketing as a revenue engine and drive business for the organization.

If you’ve been thinking about marketing automation as an investment, wondering what the excitement is over the new revenue performance management space, wondering how you can take your own team forward, or looking for some interesting metrics and KPIs on marketing’s performance, this video is worth the watch.

If you find this presentation interesting, or want to look more deeply at some of the metrics that were talked about feel free to have a deeper look at how each revenue engine was build by looking at it on SlideShare.

Republished with author's permission from original post.

Steve Woods
Steve Woods, Eloqua's chief technology officer, cofounded the company in 1999. With years of experience in software architecture, engineering and strategy, Woods is responsible for defining the technology vision at the core of Eloqua's solutions. Earlier, he worked in corporate strategy at Bain & Company and engineering at Celestica.


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