Brand Logo Design: Everything You Need to Know


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The logo is the face of any business. It is not just something that appears on your letterhead or works as a profile picture to your social media handles. Even when brands do not integrate names into their design, odds are 90% of people can recognize and name the brand anywhere. That visual graphic representation of who you are, what you do leaves the first or at least a favorable impression of your business. However, a business logo design is not just picking an image, color, and fonts. A good design is a complex mixture of creative theory and design skills.

Attention spans have become so short these days. As things stand, companies have a maximum of three seconds to grab the attention of customers and convince whether you are worth consideration. So, how will you design a logo that exists everywhere in your business? From website to marketing to prospects to press. How are you going to put yourself clearly to design a logo that represents your voice and personality?

Here is everything you need to know about a business logo design.

1.Start Small but Think Big: Preliminary sketches are your first step towards making a mark in the consumers’ minds. They can be as simple as your sketchpad designs or with a vector application like Illustrator. Start with 10, 20, 30 ideas, and start creating variations and alterations. We suggest you share the best sketches to clients as they could get a brief with no distractions of colors and typefaces. This also saves you time and the number of iterations clients ask you during the process.

2.Play with Colors but Do not Make it Look Pale: Color theory is a way too complex subject. But, if you know how to use colors cleverly, you are good to go. During the brand logo design, you need to understand that every color represents an emotion. Understanding how a certain color evokes moods, convey a message is highly essential. Some designers believe leaving the color pattern until the end helps them in emphasizing the major components of the design and it is also easy to make alterations when it is just black and white.

All you need to know is that the best of color combinations cannot make a poor design better, but a good design remains good with whatever shade. All in all, do not forget that your brand colors represent your brand personality.

Here are some nuggets that could help you in your color complex component:

➔ Never ever use intense colors that are usually hard on the eyes.
➔ Choose the primary color that embodies your business.
➔ If your design does not look good in black and white, it won’t look good in any color.
➔ Remember that colors give rise to an idea of your business. At the same time, do not forget to ensure you are using the right elements in the right places.

3.Typography Address Your Brand: There are many brands that solely relied on typography to convey their information with little or no element at all. Does not want to sound cliche but it could make or break a deal. If a logo requires text, then prepare yourself to work even harder. There are many brand logo design tools available online with a wide range of fonts you can try and test for your design before you meet the one.

➔ Stop using majorly used fonts like Comic Sans. Do be boring
➔ Make sure the text is easy to comprehend.
➔ Try to put fonts that complement each other.
➔ Play with caps, letter spacing, and sizes as well.

4.Size Matters: Logos play a vital role in creating a mental image about your business, but it does not happen with big size. Remember that, bigger is not always better. The big size logos are always considered distracting and further, you cannot accommodate it everywhere. They are not an ideal choice while advertising as it consumes most of the space given. At the same time, a logo cannot be so small that fails to convey who you are. A logo must be detailed and be lucid at every size. Because, when the logo is not properly compiled, it loses its definition while scaling down for letterheads, advertisements, brochures, or posters.

5.K.I.S.S (Keep it Simple Stupid): We recommend implementing this rule right from the preliminary sketches. The simpler the logo, the easier it is to recognize. When talking about logos, you cannot just let go of Nike. The representation is so simple yet so worth mentioning considering the impact they have created in the audience. Design is a space where the creative and technology folks must work together. For that matter, you could use a little help from the Data Science team for end-result improvement as their algorithms help you discover various trends, define customer preferences, and could come upon opinions before you even launch the actual product into the market.

6.Balance your Elements: Balance is important anywhere. When we say “balance,” we mean you should keep in mind that your logo is visible to everyone, not just people who know the design or have a knack for art. As mentioned earlier, your design should be able to scale down for every product and web graphics. Don’t go for the designers who design logos or graphics as out of a hobby. They may not get the market terminology or psychology that well. Go with someone who knows in and out of brand logo design.

7.Stand OUT to Stay In: Rules are meant to be broken and life is all about being you. We don’t want to go all philosophical, but you can be different. Honestly, there is no such thing as “rules you need to follow while working on a brand logo design.” Try different fonts, colors combinations, elements, illustrations until you get the one that represents the business personality. You should be creative, innovative, out of the box to stay in the market. So, think about it.

All things considered; the brand logo design makes a lasting impression on everyone. Many business owners believe that a logo’s lifespan is from 10 to 15 years. However, others believe that you can make a few tweaks here and there considering the design trends. End of the day, it all comes down to you. Your work. Your rules. Your creativity!

Vinod Janapala
Vinod Janapala - Product (SaaS) Marketing & Customer Analytics Lead. Vinod is keen on such topics as Marketing, Customer Experience, SaaS Challenges, and Personal Growth.


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