Brainshark Launches Marketing and Sales Effectiveness Suite


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SaaS Leader Addresses Four Key Business Applications to Help Marketing and Sales Organizations Increase Revenue and Reduce Cost

WALTHAM, MA – February 27, 2007 – Brainshark, Inc., the leader in on-demand communications, today announced the launch of its Marketing and Sales Effectiveness (MSE) Suite. This latest offering combines Brainshark’s award-winning on-demand solutions to address critical business applications for Marketing Productivity, Sales Productivity, Readiness, and Alignment. Brainshark’s MSE Suite optimizes communications, shortens the sales cycle and increases revenues.

“At the crux of marketing and sales effectiveness is communication. Organizations that can communicate more quickly and consistently throughout their own organizations and through every touch point to their prospects and customers have a distinct advantage over the competition,” said Joe Gustafson, President and CEO, Brainshark Inc. “Brainshark helps businesspeople deliver information quickly and effectively through more compelling and measurable communications.”

Whether a company is looking to increase leads, close more deals or better prepare its sales channel; Brainshark’s MSE Suite offers simple, on-demand solutions to help meet those goals. The Brainshark MSE Suite addresses the following critical issues:

Marketing Productivity – Increase qualified leads and better measure the effectiveness of marketing campaigns.

Sales Productivity – Increase the effectiveness of communications throughout the sales process to shorten sales cycles, increase deal size, and improve win rates.

Readiness – Train sales reps and channels with the most up-to-date knowledge and skills to represent the organization and its offerings with proficiency

Alignment – Align sales organizations and channel partners along consistent messages and accelerate the adoption of new initiatives and processes.

“The communications challenges marketing and sales professionals struggle with today are complex and can cripple the efforts of any organization,” said Alan Hubbard, SVP, Sales & Marketing Group, AberdeenGroup. “Offerings such as Brainshark’s MSE Suite that provide a complete solution to address these challenges can have a real and lasting impact on sales and a company’s overall revenue goals.”

Brainshark has empowered more than 500 organizations to enhance their marketing and sales communications to directly impact revenues. Brainshark customers routinely achieve impressive results across marketing and sales processes, such as:

– a five times greater response to marketing campaigns;
– a 30% increase in win rates;
– ramping up new hires 50% faster; and
– gaining 100% participation in new initiatives and processes.

“As marketers, we’re often tasked with executing campaigns with limited time and/or budget. Brainshark helps me rapidly communicate time-critical messages to our sales force and prospects; reduce time-to-market for new products; and most importantly, lets me measure campaign effectiveness,” said Rhoda Bernstein, Marketing Director for Secondary Education Products, PLATO Learning. “Brainshark has had a direct, measurable, positive impact on sales. For me, Brainshark is the only way.”

The Marketing and Sales Effectiveness Suite is comprised of customizable product and service solutions that include the following:

Marketing Productivity – Products and services that help marketers create demand and generate leads using on-demand rich content for increased response and message retention. These include Brainshark Presentations™, Brainshark Sales Campaigns™, Podcasting, turnkey integration for and custom CRM integration, the Brainshark Gateway™ for Microsoft LiveMeeting, Content Approval; Campaign Services, eMail list enhancement, presentation makeover and professional voice services.

Sales Productivity – Offerings to help salespeople deliver more effective and measurable communications throughout the sales process; including Brainshark Presentations, turnkey integration for and custom CRM integration, Content Approval, Brainshark Unhooked™ for offline viewing, Presence integration, Mobile support, and translation services.

Readiness – Offerings to accelerate training delivery and completion, including Brainshark Presentations, Brainshark Rapid Learning, CRM Integration, LMS Integration (supporting SCORM and AICC standards), data integration services, the Brainshark Gateway for LiveMeeting, transcription and translation, custom certificates and custom reporting.

Alignment – Communicate consistent messages instantly to global audiences and measure participation and compliance using Brainshark Presentations, Brainshark Unhooked, Podcasting, Brainshark Gateway for Microsoft LiveMeeting, SSL, and content services including presentation makeover, video, professional voice, transcription, and translation services.

For more information, click on this link to view a Brainshark about the Marketing and Sales Effectiveness Suite:

About Brainshark, Inc.
Brainshark’s on-demand communications solutions are used by more than 500 organizations, including a third of the Fortune 100 to improve productivity in marketing, sales, training, and communications. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today’s global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.

For more information, visit

Press Contact:
Christine Major
PerkettPR for Brainshark, Inc.
[email protected]

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