SAN MATEO, Calif., August 9, 2007 – BLUEROADS Corporation, a leading partner opportunity management company, today announced that it has selected GlobalFluency as a strategic communications and marketing partner. BLUEROADS provides proven enterprise Partner Opportunity Management solutions that help medium to large enterprises with complex, multi-dimensional channels market and sell more effectively. BLUEROADS enables VP/Directors of Channel Marketing and Sales to unleash the power of broad partner networks to drive and accelerate sales revenues and profits. The BLUEROADS built-in channel intelligence allows partners and vendors to manage leads and deals collaboratively and thereby significantly boost channel performance and revenue yield.
GlobalFluency, a worldwide communications services firm with extensive experience in channel-directed marketing and technology, will amplify media and influencer awareness of BLUEROADS; sparking customer interest, and encouraging market adoption of its partner opportunity management technology.
Think of BLUEROADS as the voice of the channel, with a network of nearly 15,000 active channel partners and unique insight into trends, deal flow, and characteristics of channel sales. If you’re working on a story or column, BLUEROADS executives are available to talk with media, analysts and other interested parties about the current inefficiencies and intricacies that can choke channel opportunities, and the best practices available to reduce channel conflict and optimize partner output and performance.
For information about BLUEROADS or for industry commentary and insight, please contact:
Richard L. Tso
GlobalFluency
(650) 433-4153
[email protected]
Meggan Powers
GlobalFluency
(650) 433-4145
[email protected]
