Vanessa DiMauro
Vanessa DiMauro
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher and author. She has founded numerous online communities, and has developed award winning social business strategies for some of the most influential organizations in the world. Her work is frequently covered by leading publications such as the New York Times, the Wall Street Journal and Forbes.
Managing Online Social Predators and Bullies
Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos...
Designing Metrics for Online Customer Communities
Useful, usable and engaging, these are the qualities that successful online customer communities are made of. But, while all good community leaders within...
Moderation Best Practice: Give Three Gifts To Every One Take
My professional life and daily operations are permeated by people who want or need something, as I am sure is an experience shared by...
Online Customer Communities Change Companies
Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates...
The 5 Question Inventory for Social Business Readiness
Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to understand if key departments are ready...
Social Business Readiness: 5 Questions for Customer Care Executives
Your customers are talking about your company right now. And for the most part, you don't know what they are saying about you. Your...
Why Online Communities and Vegas Have Nothing In Common
Las Vegas is all about lady luck - If only you face the horseshoe, touch your talisman, and never ever enter a casino through...
Social Business Readiness: 5 Questions for Marketing Executives
Social media is all about marketing, right? Wrong. Marketing has been advancing the role of social media in business quite actively for some time,...
Social Business Readiness: 5 Questions for IT Executives
Within the IT department at some firms, the social media pendulum swings to extremes. Companies are either busy banning all forms of social media...
4 Types Of Active Members – How To Spot Them And Engage
There are different reasons why people participate in online communities. Not one size of inspiration fits all online community members. People tend to respond...
Social Business Readiness: 5 Questions for Human Resources
Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative...
People Come For Content And Stay For Community Online
I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of...
Social Business Readiness: 5 Questions for Legal Executives
The folks in legal are often the last ones invited to the social media party. After all, they are often the "Dr. No" of...
Social Business Readiness: 5 Questions For Sales Executives
Sales is often one of the first departments to pick up social media tools to expand the organization's network of business contacts and garner...
The Utility Of Social Business: 5 Strategic Wins
Effective social business strategies connect people, processes and technologies in ways that strengthen a company's competitive position and increases the value of its brand...
How to Close an Online Community Without Hurting Your Brand
There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to...
The Future Of Social Shopping
I have been thinking a lot about shopping lately. Granted it's time for a new spring wardrobe, but more importantly, I have been...
A Day In The Life Of A B2B Online Community Manager
Somewhere, in the stillness of the night, an online community manager rolls over in bed, reaches for his iPad, and checks to see if...
Building Employee Communities
Community champions within an enterprise can be hard to find. They are far too busy delivering results to wave their own flag. These "intrapreneurs"...
10 Social Media Promises: Can Your Company Keep Them?
Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk...