10 Social Media Promises: Can Your Company Keep Them?


Share on LinkedIn

Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me:

1) I promise to listen to — and talk with — my customers online, because reciprocity is the foundation for successful engagement when using the online social channel.

2) I promise to respect and value the information shared online by customers and clients. I will not break their trust in me or my company by exploiting or abusing their information.

3) I promise to focus on building relationships — not generating leads — as the best practice to create long-term value for my company, the customers, clients and other stakeholders.

4) I promise to create thought leadership content that lives up to its name, and not simply babble on about nothing. No one likes or respects social spam!

5) I promise to maintain the integrity of the social channel and not attempt to game it or engage in improper behaviors to influence my ratings, activity scores or endorsements.

6) I promise to not confuse high-influence activities with viral good fortune.

7) I promise to train my staff in the art and science of social business to grow their knowledge and help my company advance its online social capabilities.

8) I promise to make social performance metrics part of staff and organizational MBOs, and to make sure they measure business results, not just the things that are easy to measure.

9) I promise to help my company explain its social efforts and the impact those efforts will have on work practices, because social business programs affect everybody’s job.

10) I promise to be patient with my company and colleagues as they grapple with the organizational changes inherent in adopting a social business strategy, and help them benefit from it.

Republished with author's permission from original post.

Vanessa DiMauro
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher and author. She has founded numerous online communities, and has developed award winning social business strategies for some of the most influential organizations in the world. Her work is frequently covered by leading publications such as the New York Times, the Wall Street Journal and Forbes.


  1. That’s the ideal way of establishing a social media connection, though often times I reckon, only one or three at most are followed by various brands.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here