Vanessa DiMauro
Vanessa DiMauro
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher and author. She has founded numerous online communities, and has developed award winning social business strategies for some of the most influential organizations in the world. Her work is frequently covered by leading publications such as the New York Times, the Wall Street Journal and Forbes.
What Is The Member Gimme In Your Online Community?
Anyone can activate community software and declare victory, but it is another thing entirely to foster online community engagement and membership over time. The...
10 Rules For Online Community Success
The poet T.S. Eliot once wrote "If I had more time I would have written a shorter letter." Truer words were never spoken...
Thought Leadership Is The New Currency Of Online Professional Collaboration
Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. While some proponents are still mired in...
SNCR Research Findings Highlight the Evolution of Social Business
I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications...
Knowledge Networks: How To Avoid Information Marriages of Convenience
To succeed, professionals need to collaborate. It's always been this way -- especially for professional services practitioners. The rise of the consulting firm --...
Are You Enchanting Online?
We live in a society driven by immediate gratification. "I want." "I need." The growth of socially-oriented businesses has exacerbated this condition. For example:...
Moderating Online Communities: The SEE Method
Moderating online communities for a professional membership is as much an art as it is a science. And, as with any art or science,...
How B2B Companies Are Using Online Communities to Get Closer To Their Clients
Business-to-business companies have always needed closer relationships with their customers than business-to-consumer firms. It makes sense, since strong relationships help generate repeat business. Most...
71 Top Online Customer Communities: The Big List
Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving...
How To Map Out Your Social Business Strategy
A month ago, I had the pleasure of doing an interview on the Social Business Strategy Map with Neil Davey, Editor of MyCustomer.com in...
Six Reasons Firms Build B2B Customer Communities
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media...
Community Manager Appreciation: Secrets of B2B Communities
In honor of this week's Community Manager Appreciation Day -- what, you haven't thanked yours yet? -- I'm presenting this Q&A with one of...
Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. ...
A Conversation About B2B Online Communities
Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. If...
All set for Social Media in 2011? Not so fast!
It's 2011. You've made launching your social media initiative one of the top business resolutions for the year. It's easy, it's quick, you're rarin'...
Making Order Out Of Social Business Chaos in 2011
As 2010 comes to an end, it is a natural time for reflections and predictions. At this time of year, I take the...
Keeping Trust: Hard to Gain, Easy to Lose
I've been thinking a lot about online trust this week -- and I wish I didn't have to. My email contacts were victims of...
Social Media Leadership: Will Readers Thank You or Ignore You?
Today, like most days, I start my morning with a daily dose of social media scan – what is going on in the twitter...
How To Create Social Media Soup: A Recipe For Disaster
Just eight ingredients, 3 hours and a quarter. That's all you need to create social media soup. Planning Time: 15 minutesPrep Time: 45 minutesPost-mortem Meeting...
How to Select An Online Community Software Vendor
by Vanessa DiMauro and Ryck Lent Last week I blogged about how to build an online community and offered a detailed process overview to help...