Phil Kemelor
Phil Kemelor
In his role as Vice President of Strategic Consulting Services, Kemelor helps companies deploy and use web analytics successfully. Kemelor, a noted author and speaker on web analytics, is a former journalist, marketing executive and 14-year Internet veteran. He has 10 years of experience in web analytics and previously headed the web analytic program at Bell Atlantic. He co-founded and served as Principal Consultant for the web analytics consultancy at NetGenesis, one of the first web analytic software firms and led engagements with a number of Fortune 500 firms.
Metrics for Smart Content Management – Metric #3 – Content Engagement Score (CES)
In this series on metrics for assessing your site's overall content health and content strategy, I've so far focused on focusing on valuable content...
Metrics for Smart Content Management – Metric #6- Task Completion ROI
This is the last post in my series on metrics for evaluating the effectiveness of web site content. Over the last five weeks I've...
Metrics for Smart Content Management – Metric #5 – Navigation to Content Score (NCS)
NCS is a quick way to see if your visitors are spending too much time trying to navigate to content. The fewer pages it...
Metrics for Smart Content Management – Metric #4 – Content Distribution Index (CDI)
The Content Distribution Index (CDI) is another engagement measurement that you can use for benchmarking. The CDI gives you a sense whether visitors...
Metrics for Smart Content Management – Metric #3 – Content Engagement Score (CES)
In this series on metrics for assessing your site's overall content health and content strategy, I've so far focused on focusing on valuable content...
Metrics for Smart Content Management – Metric #2 – Mission Critical Content Effectiveness (MCCE)
Let's return to the topic of content as being a measure of success. In my last post on Task Completion, I said that only...
Metrics for Smart Content Management – Metric #1 – Task Completion Effectiveness (TCE)
Management of content proliferation is important of course, but in evaluating content effectiveness it is also important to consider the goals of the site....
Metrics for Smarter Content Management
In your organization, what stakeholder group is most under-served by web analytics? Certainly not marketers and product managers…they are an analysts' best set of friends...
How Non-Profit Organizations Get Results with Web Analytics
Non profit revenue is driven by a more complex series of channels than most for profit businesses. I've learned this after working with a number...
So, will Web governance make your digital analytics program run faster, jump higher and make you smarter?
To conclude this year's Profiles in Analytics - Does Web Governance Drive Analytics, I wanted to leave you with some general takeaways on how...
Has Digital Analytics Made it into the Digital Production Lifecycle?
Continuing on with Part 5 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and...
Are Web Governance Oriented Organizations “Better” at Using Digital Analytics?
Continuing on with Part 4 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and...
Does Web Governance Encourage More Efficient Operation of Digital Analytics?
Continuing on with Part 3 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and...
Does Web Governance Drive Digital Analytics?
Continuing on with Part 2 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and...
What Does Digital Analytics Have in Common with Content Strategy, Information Architecture and User Experience?
I was in Palm Springs last week giving a workshop at The Rockley Group's Intelligent Content 2012, a conference for Web content strategists, user...
Profiles in Analytics – Does Web Governance Drive Digital Analytics?
I've just released this year's Profile in Analytics research. Focusing on the relationship between Web governance and digital analytics, I drilled down on whether...
Improving Federal Websites and Measuring Effectiveness of Your Customer Service Plan
How far along is your agency in implementing the Customer Service Plan mandated in President Obama's Executive Order 13571 – Streamlining Service Delivery and...
Son of Nedstat: comScore’s Digital Analytix vs. SiteCatalyst, Google Analytics, Webtrends et al – Pricing and Uniques
In the first part of this two-part post on Digital Analytix, Chris Meares and Royce Fung reviewed the solution’s segmentation, database architecture and reporting...
Son of Nedstat: comScore’s Digital Analytix vs. SiteCatalyst, Google Analytics, Webtrends et al
I started following Nedstat when I wrote the first CMSWatch Web Analytics Report in 2007. Based in Amsterdam, the company never got much attention...
Web Analytics KPIs = BS
I'm starting to prepare for the tutorial I'm giving at the JBoye Conference in Philadelphia on May 3. The class is called Beyond Visits...