Does Web Governance Drive Digital Analytics?


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Continuing on with Part 2 of this year’s Profiles in Analytics – Does Web Governance Drive Analytics…or get the whole analysis, survey data and digital analytics profiles at Semphonic.

Larger Organizations Invest in Web Governance

By their nature, large organizations recognize the need to invest in operations governance as a means to manage processes and people efficiently. Web governance is a natural extension of a governance culture that already exists. Smaller organizations tend to have less process and a flatter management structure. The concept of Web governance may run counter to how the organization approaches overall operational processes. In addition, as smaller organizations tend to run leaner from a staff perspective, they may not have the resources to dedicate specifically to Web governance.

The Details

There is a relationship between investment in Web governance and an organization’s size and annual revenues. Larger organizations tend to be more inclined to have Web governance councils than smaller organizations, as seen in the charts below.

51 percent of the organizations with over $501 million in annual revenue have Web governance councils compared to 17 percent that do not. On the other end of the spectrum, 77 percent of the organizations with less than $500 million in revenue do not have Web governance councils compared to 24 percent that do.

The trend towards Web governance is also borne out based on number of employees. 66 percent of the organizations with over 1,000 employees have Web governance councils compared to 25 percent that do not and 44 percent of the organizations with 100 or fewer employees do not have Web governance compared to 11 percent that do.

Next week: Does Web Governance Encourage More Efficient Operation of Digital Analytics?

Get the entire research at Semphonic.

Republished with author's permission from original post.

Phil Kemelor
In his role as Vice President of Strategic Consulting Services, Kemelor helps companies deploy and use web analytics successfully. Kemelor, a noted author and speaker on web analytics, is a former journalist, marketing executive and 14-year Internet veteran. He has 10 years of experience in web analytics and previously headed the web analytic program at Bell Atlantic. He co-founded and served as Principal Consultant for the web analytics consultancy at NetGenesis, one of the first web analytic software firms and led engagements with a number of Fortune 500 firms.


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