Phaedra Hise
Phaedra Hise
As Senior Editor, COLLOQUY, Phaedra leads the creation of new editorial pieces for multiple distinct content platforms in the COLLOQUY media enterprise: COLLOQUY magazine, the Enterprise Loyalty in Practice journal, COLLOQUY web site, COLLOQUY social media blog, COLLOQUY Network Partner content commitments as well as other LoyaltyOne vehicles.
Loyalty Binges That Leave Companies Starving
I'm not a "buffet" type person. Those all-you-can-eat plans kind of gross me out when it comes to food. I'd rather get one of...
More to Moms Than Meets the Eye
Sometimes I forget I'm a mom. Not that the teenager doesn't remind me every day, but it's more that I've never been the "mom"...
The Flavor of Foodie Relevance
I've been doing my best to confuse my grocer, but so far they are keeping up with me. Kroger clearly has an appetite for...
Revisiting Surprise and Delight
Last week I made a typical business trip, but a few unexpected "surprise and delight" offers at my hotel changed the stay from a...
Your Competitors Are Working on Relevance. Are You?
A friend tells me about her cleaning service's clumsy attempt at social media marketing. They sent her a $25 discount coupon (she's already a...
Undressing an Online Loyalty Trend
Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media...
Welcome to Emotional Loyalty
I had an epiphany about emotional loyalty in Target yesterday. I was buying a welcome mat – a pedestrian purchase (literally), almost too banal...
Training Plan: How Loyalty Coaches Social Change and Wellness
I spent the weekend cycling in the mountains of Charlottesville, VA. This wasn't a relaxing few days, maybe not even what I would call...
Red Sox vs Lance Armstrong: Which lead does your program follow?
Whether you laughed or cried over the firing of Terry Francona, you must admit the news was shocking. The Red Sox skipper was let...
On Target
It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of...
Got Privacy? Google Shows How It’s Done
As a gadget freak, my growing collection of personal screens follows me around the house, into my car, shops and friends' houses. As I've...
Mark Zuckerberg’s Loyalty Manifesto
If you took the weekend to read Mark Zuckerberg's shareholder manifesto, you'll see that Facebook's IPO is the endgame to a covert loyalty scheme...
Helping Your Segmentation Soar
If, like me, you are a pilot, then I probably already have you hooked into reading this blog post - that is the power...
Siri’s Virtuous Circle
Siri, do you know me? This is about you, not me. Siri proves yet again that it's possible to apply great loyalty practices without actually…
Online Bake-Off
Betty Crocker's YouTube videos are winning my cake-baking loyalty. I've done more than my share of theme-based kid birthdays, each featuring a brightly colored...
Amazing Race–Retailer Edition
Your mission, should you choose to accept it: Create and launch a loyalty program to serve thousands of customers at 64 stores in 17...
Program Protection in 2012
Americans may have reveled in retail spending for the holidays, but don't expect the party to continue into the New Year. According to a...
Safe Landings for Program Pilots
We were surprised by the recent announcement that Walgreens will end their Walgreens Rewards pilot in January. Well, not surprised to see the end...
Covert Loyalty: Treat, or Trick?
Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed. I had heard that it was...
Attracting Teen Loyalty. Like, Totally.
Yesterday my teen received her first loyalty credit card offer in the mail, a vivid red envelope suggesting she apply for a Delta Skymiles-branded...