Phaedra Hise
Phaedra Hise
As Senior Editor, COLLOQUY, Phaedra leads the creation of new editorial pieces for multiple distinct content platforms in the COLLOQUY media enterprise: COLLOQUY magazine, the Enterprise Loyalty in Practice journal, COLLOQUY web site, COLLOQUY social media blog, COLLOQUY Network Partner content commitments as well as other LoyaltyOne vehicles.
Ashes to Cash: Cemetery Points Program Enlivens Japan’s Graveside Visitations
It sounds creepy and perhaps even a little predatory, a cemetery offering its recently bereaved customers a loyalty card. Dying for discounts? Points for...
Borders Bankruptcy: Is Loyalty Too Late?
Borders has released its plan for reorganization under Chapter 11 protection, and it singles out the company's loyalty program as a key factor to...