Quentin Aisbett

Beer or Coffee : Do They Spark Your Creativity?

Creativity is a huge commodity and the way in which we so commonly refer to it, not all of us have it. Accountants definitley don't think they have it. Advertising people by the very nature of their job think they do. It leads us to...

CMO’s Shacking up with the CIO’s

There's always been a clear separation between the CMO and the CIO. No matter how you choose to look at it, right-brain vs left-brain or creative vs analytical. The two were always inherently different. There's every chance one picked on the other at high school.…

Choosing Your Web Host : Don’t underestimate the importance

The decision to choose a web host provider isn't as clear-cut as you might think. If you're serious about your website's performance, and as a business owner you should be, then there's a whole lot you need to consider. Unfortunately, for many outside of the...

My 5 Favourite Twitter Tools and How I use Them

Buffer: Integration with Commun.it and Followerwonk makes it even more awesome! There are literally hundreds of social media management tools including Tweetdeck, Hootsuite, Buffer, Socialoomph, Tweepi, Socialflow, Sproutsocial, Socialbro, Crowdbooster and Viralheat to name just mention some of the big names. They all have their…

Digital Australia : A Village of 100 People [Infographic]

On 23rd April 2013 the Australian population ticked over 23 million people. OK, so we're insignificant in numbers but we're pretty proud of the general output. The milestone seemed like a good occasion to have a look at Australia's online, social media and mobile use....

State of B2B Marketing in Australia [Infographic]

Whenever significant research is undertaken to highlight the outlook for Australian B2B marketing, it must be congratulated. So here's to the ADMA, Marketing Magazine and researchers Green Hat Marketing. As I've noted before, there's plenty of stats coming out of the United States for us...

State of B2B Marketing in Australia [Report]

Whenever significant research is undertaken to highlight the outlook for Australian B2B marketing, it must be congratulated. So here's to the ADMA, Marketing Magazine and researchers Green Hat Marketing. As I've noted before, there's plenty of stats coming out of the United States for us...

Tech Geeks have infiltrated Marketing

Nerds have infiltrated the marketing industry. Unashamedly I am one of them. We've got to understand the data, we need to keep up with our early-adopting consumers and we need to provide seamless experiences. Apart from being a data nerd I am a tech-geek and...

Social Media Video 2013 – This is going to go viral [again]

You may have seen the earlier version of this video titled 'Social Media Revolution' – It has clocked up more than 1.8 million views on YouTube. It boasted some pretty startling facts, which back in 2010 was really impressive for many of us and...

DIY: The 3 minute SEO Audit for your website

You've got a website for your business but the work just isn't coming through. Unfortunately, it might just be because Google and the other key search engines have no idea what your site is about. That will surprise many who just assume that Google sees...

5 Real Estate Marketing Ideas to Stay Ahead of the Game

Image plays a huge role in establishing a brand, perhaps no more so than in the real estate industry. When vendors are looking for the agent to get them the highest price possible, they look to the agents who have achieved success in the...

Baby Boomers, Gen Y and Instant Gratification – A Marketing View

In society we put ourselves in various groups relating to our age, religion, beliefs and the sporting teams we follow among many others. Baby Boomers, Generation X and Generation Y. Traditional Marketers and Digital Marketers. I heard a discussion this week criticising Gen Y, and...

B2B Marketing in Australia

A huge thanks to the Australian Marketing Institute in commissioning Green Hat Marketing to produce the B2B Marketing Outlook Australia. In general we can speculate with some accuracy that B2B marketing compared to our B2C counterparts is a little behind the times and in...

Don’t always think outside of the Inbox

In a time when business, particularly small business, has never had so many options for their marketing, a select few get all of the accolades and fanfare. Social media is the darling of the marketing landscape, there wouldn't be many people argue that. It's been...

Is Creativity our last real Advantage?

I attended a Business Luncheon recently, with one interest and one interest alone, to hear Todd Sampson speak. The CEO of Leo Burnett Advertising is a regular panellist on the Gruen Planet, a television program discussing and making fun (for the most part) of...

Some Google+ Housekeeping Matters

Everyone has had a shot at blogging about Google+ and discussing the benefits for business. One of the better articles that has been circulated is 'Google+ SEO' by AJ Kohn. So I am not going to follow suit, I am not going to tell you...

What is SEO : A Dummies Guide for Small Business

What is SEO? SEO or Search Engine Optimisation is a foreign word to many small business owners. Some know what it is but think it's irrelevant, many others have no idea what it is and don't care to know. It is important however and...

Why Mobile is Crucial to your Local Marketing Strategy

Article first published as Why Mobile Should Be the Cornerstone of Your Local Area Marketing on Technorati. Do you have a mobile phone? Of course you do, there are 4.6 billion people across the planet with one. But did you know that only 4.2 billion...

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