Digital Australia : A Village of 100 People [Infographic]


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On 23rd April 2013 the Australian population ticked over 23 million people. OK, so we’re insignificant in numbers but we’re pretty proud of the general output.

The milestone seemed like a good occasion to have a look at Australia’s online, social media and mobile use. But we’ve taken a different approach by breaking the numbers down as if Australia was a village of 100 people. That’s right, the real numbers have been scaled down to give us a different perspective.

The stats we’ve used have come from three key sources for mobile (Our Mobile Planet), social media (Social Media News) and general online usage (Neilsens).

Australian digital marketing use

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Digital Australia : A Village of 100 People – An infographic by the team at OnQ Marketing

Republished with author's permission from original post.

Quentin Aisbett
Quentin is a co-founder and the SEO strategist of the Australian-based agency Searcht. He is an information-hungry Gen Xer, often found lurking in the deepest corners of a client's Google Analytics on a quest to dig up something insightful. With 12+years of SEO experience, he’s the man behind Searcht's 5-star client reviews and a regular contributor to GoDaddy.


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