Mike Romano
Mike Romano
Mike Romano is the Vice President of Mobile Sales and Service for SoundBite Communications. He is responsible for identifying, developing and managing strategic partnerships for the mobile services business unit. Mike accelerates revenue and profitability by developing C-level relationships, building high-achieving sales teams and growing strategic partnership channels.
Use Mobile Marketing to Fill Your Cart
The grocery industry and consumers' path to purchase have changed dramatically in the past decade. Gone are the days of a single weekly trip...
Bricks vs Clicks: 3 Ways of Converting Showrooming Opportunities
Recently ShopperTrak reported that during the post-Black Friday week, retail foot traffic increased 3.7% over last year. Larger chains like Wal-Mart, Target and Meijer...
Mobile Is What Every Retailer Should Have in their Back-To-School Marketing
We have reached the dog days of summer when I, along with millions of other parents, eagerly prepare to send our kids back to...
All-Star Mobile Marketing Tips
On July 10th, all eyes will be on Kansas City for the 83rd Major League Baseball All-Star Game. As a former professional baseball player...
The Mobile Database: Rocket Fuel for Your Mobile Marketing Initiatives
For many brands, mobile marketing offers the potential to explore new heights in record time, similar to a rocket launching to Moon. Without the...
Cardless Loyalty: The Merging of Technology, Scale and Convenience
Over the weekend, I was out running errands with my family. My wife ran into the supermarket to pick up a few things while...
Gobblepalooza: Mobile Thursday Lives Up to the Hype
The shopping terms used this holiday weekend were endless. Millions were spent in advertising, both traditional and new media. Some catchy, some kitschy,...
Three Keys to Harness Mobile Marketing and Drive Consumer Engagement
Visit any mall or store, or just walk down a busy street and take a look around. You'll notice almost everyone, regardless of their...
Mobile Thursday Set to Deliver More Than Just Turkey To Hungry Shoppers
First came Black Friday, then Cyber Monday, thus creating the perfect bookends to a shopping-filled holiday weekend. Now a new shopping day has dawned...
The 2011 Holiday Marketing Wish List
It's that time of year…. kids are already thinking about their wish lists (and some adults too). So why can't retailers do the same? Seeing...