Mitchell Goozé
Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Process innovation vs Product innovation
Much of what is written about innovation focuses on product innovations, especially in the high technology world. While these innovations are often significant, it...
Maybe we’re just Marketing snobs?
Advertising Age ran an article about the "expanding role" of the CMO. As you might expect, this article got my attention. Unfortunately, I was...
New Year’s Predictions: Part 3 (Final)
In honor of the coming new year and people's propensity to make predictions for the new year, I thought I would post some past...
New Year’s Predictions: Part 2
In honor of the coming new year and people's propensity to make predictions for the new year, I thought I would post some past...
Out-selling the competition
An article in Inc Magazine stated, "For most growing businesses, quality salespeople are a must. But most business models won't achieve exponential growth riding...
What outcome are you trying to produce?
A well written post on the Lean CEO blog recently looked at the propensity of airlines to pad their schedules. The writer notes that...
CEOs, actors, sports stars and pay for performance
CEO pay in the U.S. is out of control, by some people's definition. It far exceeds the 10x factor that some practitioners claim is...
Doing what matters
A recent Advertising Age article apparently raised a ruckus because it had the audacity to state that a vast majority of marketers set their...
Is your price too low?
Pricing strategies are a challenge … especially in today's hyper-competitive and transparent marketplace. Using price to induce trial is a subset of an overall...
Are you so good they don’t Tweet about you?
Gen X and Gen Y generally believe they can effectively multi-task. While this is provable false, it does not stop them from doing it...
The role of the CMO
Experts have opined for some time that for CMOs to be taken seriously they are going to have to understand data. A recent article...
Preaching to the choir won’t increase loyalty
Two recently released studies, unless ignored, may put a dent in many marketers' plans for an easy media solution. Turns out Facebook 'likes' don't...
Since ink is free they just won’t go away
I posted twice last year about QR codes. My point was and is that they are fascinating to marketers, and another tactic they can...
Where’s the value add?
A recent article in the November 28, 2011 issue of Business Week, "Even Better Than the Real Thing," focused on the rise of private...
How Does Apple Succeed Tomorrow?
Much has been written by others about the challenge Apple faces in "replacing" Steve Jobs. Those pundits miss the key challenge for Apple. It...
Coupons don’t work
Discount coupons attract current customers (who now pay less) and price shoppers/switchers. Whether they are FSIs or Groupons they still produce the same result:...
Efficiency vs. Effectiveness
CNN had an interesting article online today, "What's the quickest way to board a plane?" Given that I fly a lot, I thought I'd...
There’s way more to Marketing than branding
Not that long ago it was suggested that a company needed a CBO (Chief Branding Officer). We found that notion disturbing since branding is...
The power of social media
There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of...
It’s always been about results
According to a recent article, Meredith Guarantees Top Advertisers Sales Gains, the print media (or at least some of it) may finally get that...