Mitchell Goozé
Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Are UK CMOs really CMOs?
According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are...
Raising the bar to create a competitive edge
Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage....
What outcome do you think they are looking for?
I snapped this picture at O'Hare yesterday. It fascinated me. Here is a touted Chicago area recycling effort (note the big poster on the...
CRM and Sales Process Management
I have been reminded a few times recently of the wide misconception people have of CRM and the reports available from these software tools....
If you lower the bar it’s easier to clear it
In several posts I have questioned what J.C. Penny is up to since firing their CEO and bringing back the prior CEO. Clearly they...
CMO’s sticking longer
Spencer Stuart notes that CMO tenure has increased consistently since 2004 from an average of 23.6 to 45 months. Debate as to cause abounds....
And the tragedy continues..
I have posted several times about J.C. Penny. (Just search the archives for J.C. Penny). In my last post, I suggested the Board of...
Who is to blame for Apple’s fall?
Yesterday Apple posted its first ever profit decline in more than a decade. As a "make good" (or maybe because they can't find a...
What went wrong?
Opinions abound as to what went wrong at J.C. Penny. Chief Executive posted an article summarizing a Time Magazine story on the "5 Critical...
Growing share of wallet
U.S. movie theaters have been outstanding at extracting money from their patrons with expensive snacks. A $10/ticket experience can easily be upgraded to another...
Sugar free Coca Cola?
Al Ries, co-inventor of Positioning, is an intelligent provocateur. He recently had some advice for Coca Cola about the "slam sugar" movement. In an...
God bless SWA
As regular readers know, I fly a lot. Over the last few years I have increased my travel on Southwest Airlines. This has occurred...
And then it was over
Back in February I posted about the challenge of re-positioning JC Penny. I was concerned about Ron Johnson's ability to stay the course. Turns...
As predicted, they died
Several times I posted that QR codes were doomed. (Just search on QR to find my earlier posts). In a recent article by B.L....
Focus matters: another example
I have posted a few times on the power of focus (just search the site on the word "focus") because companies that focus usually...
Brand re-positioning: difficult if not impossible
Repositioning a brand can be all but impossible, especially for a decades old, entrenched brand that has become a verb as has Xerox. However,...
What gets measured gets managed
That maxim has been around for a long time and is an accepted tenet by most experienced managers. We need to be reminded that...
Bonuses, incentives and pay for performance
A recent dust-up in the City of San Jose is an apt reminder that poorly designed incentive programs are easy to create, and the...
Changing positions takes longer than you wish it would
I'm a big fan of the new JC Penny. It's also my wife's "new favorite store." I'm especially impressed with the fact they have...
Super Bowl 2013 Emotional Connection Ads
Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn't really. However three Super...