What outcome do you think they are looking for?


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chicagorecycleI snapped this picture at O’Hare yesterday. It fascinated me. Here is a touted Chicago area recycling effort (note the big poster on the front of the bin). However, the bin is marked “clean paper” only on top. What the heck is clean paper? And if you know, do you think most people do?

Is the purpose of this bin is to increase recycling or reduce improper attempts at recycling?

Hard for me to say, and because it isn’t clear, I suspect it accomplishes neither.


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


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