Raising the bar to create a competitive edge


Share on LinkedIn

Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage. Additionally, faster to market usually offers a competitive advantage. Combining the two can raise the bar and achieve a competitive edge.

Recently in Forbes Bryan Stockton, the CEO of Mattel, was quoted as saying: “We go from ideas to cash in about 18 months.” Commendable and competitive. Well at least it was.

We have been working with a toy company (which does not directly compete with Mattel), which also went from ideas to cash in 18 months. However, their CEO felt that while this was competitive it did not give them an advantage. Faster to market would give his company more rapid feedback on their toys’ market acceptance and a competitive edge.

He asked the team to try to hit 90 days. Talk about raising the bar!

Using proven process improvement techniques, they are going to achieve it sooner than later. (Heck, even if they only hit six months, they would be three cycles faster than their competitors.)

Competitive advantage comes from doing valuable things better and faster than your competition. Faster can lead to better … if you use feedback properly.


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here