As predicted, they died

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qr-code-tattooSeveral times I posted that QR codes were doomed. (Just search on QR to find my earlier posts). In a recent article by B.L. Ochman in Advertising Age, she declares QR Codes dead. The lessons she cites were my reasons for why they would fail:

“What are the lessons of QR for brands using the new technologies?

  • Make it easy for consumers to use.
  • Explain how it works, in clear, concise language.
  • Employ it only when it can add something unique to the user experience.
  • Make sure content or ads that contain it won’t be put in places where cellphone service is unavailable.
  • Make the apps available only for situations when using them makes sense.

To be fair, as I noted in one of my earlier posts, I have seen QR Codes before only they went by the name Cue Cat, so I was pretty confident in my prediction.

And the lessons above are true of most new things your company might want to introduce.

Mitch

Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.

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