Mitchell Goozé
Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Hidden costs
When I was leaving the Ontario, CA airport the other day after watching the Southwest Airlines credit card people at work (as discussed in...
You can learn a lot just by watching
I spent 3 hours in the Ontario, CA airport the other day. There are no airline clubs there, so to work on my computer...
It’s the opportunities, stupid!
I just picked up a fairly recent book (it was published in 2009) titled Know What You Don't Know – How Great Leaders Prevent...
Niches in stiches
What can customers buy from your company they can't buy, or at least don't think they can buy, from anyone else? Most companies can't...
Another example
If you follow me at all you know I am a strong believer that CEOs and CMOs spending time with customers is a key...
If you find the pain, so what?
My friend Sharon Drew Morgan has preached for many years that facilitating change is the crux of making a sale. She tells us it's...
Now that’s customer-centric
As airports renovate they are trying to find novel ways to offer added value for their traveler. San Jose Airport's new Terminal B has...
All process improvement is not lean thinking
My friend Bob Caveney shared with me a story he had recently heard. It may be one you have heard before, but it got...
Social media is a tactic not a strategy
What's your social media strategy is the wrong question. The right question is whether and how to use social media tactics to help you...
Was Jack Welch really an exceptional CEO?
Seems like an heretical question, but it is serious. There is no doubt that he did a great job increasing the value of GE...
When all else fails, try focusing on your value difference
Back in February I posted about how many of the U.S. Auto insurance companies were treating their "products" as commodities and focusing on price....
Are these really the dumbest things he ever did?
My friend Allen Hauge sent me a link to an article about the 10 Dumbest Things Steve Jobs Ever Did. They are indeed dumb...
Jerry is amazing
I spent some extra time in the United terminal at the Denver Airport today. As I often do when I have the time in...
Critical success factors
Many planning frameworks (ours too) include the construct of critical success factors. Simply stated, critical success factors are those actions/factors which are necessary and...
Who’s this one for?
I an a fan of Hyundai's innovative marketing and have posted before about their consumer-focused ideas. Their breakthrough program that if you got laid...
Measurable TV
Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at...
If people were rational, prices would be too
Despite the beliefs of economists to the contrary, Kahneman & Taversky proved convincingly that human beings were not rational when it comes to prices....
Silly or just stupid?
My mom recently moved and needed to open a new bank account. She selected Wells Fargo Bank as they were close to her new...
More money than brains x2
Microsoft is buying Skype for $8B or more. Why? eBay bought Skype (well most of it) in 2005 for $3.1B and sold most of...
What is the most valuable brand in the world?
Every year the folks at Millward Brown use their BrandZ study to tell us who has the most valuable brand in the world. This...