There’s way more to Marketing than branding

0
17

Share on LinkedIn

Not that long ago it was suggested that a company needed a CBO (Chief Branding Officer). We found that notion disturbing since branding is a function clearly within the purview of the CMO (Chief Marketing Officer), assuming you have a properly tasked CMO.

An article in Advertising Age reminds us that it’s not about the branding, it’s about the “product.” And, we continue to remind our readers that Marketing should have MAJOR input about the “product.”

Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here