Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
How to Fight Zod Using Only 10 Quotes from the Experts – You CAN Be the Man of Steel...
Admit it or not, every CMO wants to be the Man of Steel a.k.a. Superman within their organization. Man and woman alike—you want to...
Increasing Customer Engagement
As an avid explorer of food and wine, I seek out new places to visit and different cuisines to try. My experiences range from...
5 Things You Need to Convert B2B Prospects NOW
Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or...
10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
It's true that compared with B2C, the B2B marketer doesn't have it quite that easy when it comes to connecting and engaging with their...
Connect with the Most Influential People on LinkedIn [Infographic]
Thank you to LinkedIn for publishing an Infographic to help us identify the most influential people in this popular B2B social networking platform. First,...
The Most Profitable Content in B2B Marketing [Infographic]
This is the type of information from Content Crossroads could transform your ROI (return on investment) – is the secret sauce? If we know...
Interesting Infographics: Top 10 Investment Priorities for 2013
Thanks to the CMO Exchange, sometimes short and succinct can be powerful. What are other CMO's planning to invest in this year? Are you...
Social Marketing Innovation–A Case Study
Today's buyer demands innovation—in products, services, presentation, content, communication platforms, media channels, and much more. How many of us in the B2B marketing world...
Is Your Content Killing B2B Sales? How Much Is Too Much?
Father of the bride—that was me a week ago. I may not have had the comedic air of Steve Martin, but boy, did I...
5 Things You Can Do To Jumpstart B2B Demand Generation
This past weekend was a busy one for me. A wedding in the family is enough to fluster even the most organized individuals, and...
Increasing B2B Leads with Social Media – Are We Getting Close to Cracking the Code?
Are you like Dan, the executive I talked about in my post on The Top Social Media Skills Marketing Executives Need in 2013? If...
5 Essential B2B Lead Generation Ingredients that Never Fail
"Proof of the Pudding" is No Longer in Just Eating It Photo: Jarle Vines (Creative CommonsAttribution Sharealike 3.0) I barely even made it to the…
The BIGGEST Factor in B2B Marketing Success –And 3 Ways to Win It
This past weekend was Mother's Day—always special, always happy—Cheers to all the Moms out there. I can't help but notice, year after year, how...
Is There a RIGHT Way to Use Twitter for #B2B #LeadGeneration
Many Studies, Reports and Examples—And Yet, Inconclusive Evidence The interesting Infographic I shared last week shows that 170 million people are on Twitter. It also...
The Top Social Media Skills Marketing Executives Need in 2013
Dan is a marketing executive for an IT network management company. I am a B2B lead generation specialist. We both love food so our...
Why B2B Companies Must Invest in Social Media in 2013
Next time you are asked or you need to defend why your company needs social media, keep this handy infographic nearby. We know...
5 Surprising Qualities that Make You Look Like A Demand Generation Superstar
Any number of surveys, polls and research studies year after year continue to show that generating high-quality leads is among the top three challenges...
Feeling Overwhelmed? Too many KPI’s? 9 Ways to Simplify Your Social ROI
Whether you are aiming to scale a summit, traverse a challenging trail on a mountain bike, or rediscover the the glory of an ancient...
Interesting Infographics: Countless Conversions
If you are a regular reader of this blog, you will know I advocate that your B2B lead generation, including social media, need to...
Interesting Infographics: Three Myths of Social Media ROI
Are you struggling with how to effectively measure your return on investment for your social media campaigns? I will be addressing this issue in...