Interesting Infographics: Top 10 Investment Priorities for 2013


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Thanks to the CMO Exchange, sometimes short and succinct can be powerful. What are other CMO’s planning to invest in this year? Are you surprised the top is forecasting and trend analysis? What tools or resources do you think will be on the list?

The total percentage of CMOs who are investing in these tools and solutions in the next 6 months or year:

  • Forecasting, trend analysis (59%)
  • Measuring the market, a focus on Return on Investment(47%) – This seems to be in line with survey results that indicate measurement is one of the top challenges for marketers. Looking forward to seeing our industry make some strides in this area

  • Cell phone marketing(41%) – Smart phone usage is definitely increasing and showing no signs of slowing down. Where do you think this budget would be best spent? Responsive design? SMS campaigns?
  • Corporate Responsibility Management(41%)
  • Overseeing customer experience (41%) – To oversee the experience is good but to actively engage and proactively enhance the customer experience would be smarter
  • Special approaches to branding (41%) – This category is unclear but if 41% are planning to invest in it, my educated guess is many will be incorporating better branding across social channels. Do you agree?
  • Innovation plans (38%) – Innovation can be effective as long as you have a solid foundational strategy
  • Assimilating multi-channels (38%)
  • Analyzing social media outlets (38%) – Surprised this was not higher on the list
  • Focusing on online communities (35%) – This should be in a CMO’s top 3 or at least top 5

Here is the full infographic. You can download the original by clicking here.

CMO Infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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