Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Why You Can’t Write Off Email Marketing–It Beats Social Media
There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing...
Interesting Infographics: Is There A Future For Email Marketing?
As a B2B leader, I'm sure this thought comes to mind as you sift your invoices: I'm investing all this time and money into...
“Change Before You Have To”
If you can't be #1 or #2 in a business, you need to be sold or shut down—that was the approach "Neutron Jack" applied...
Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Content Marketing: The...
4 Reasons Your Competitor’s Blog Is So Popular
Continuing this checklist, here are 4 more ways to make your B2B blog engaging and effective. B2B Blogging Best Practices That Deliver Incredible Results 1.…
How to Make Your B2B Blog Deliver Incredible Results
I have been writing this blog for close to four years now. Looking back, I know I could have done a few things differently...
Interesting Infographics: Top 3 Challenges B2B Leaders Face Today
Interesting Infographics is back! I read this one with great interest from B2B Marketing and have summarized for you below: Top 3 Challenges B2B Leaders...
Part 2: Essential Questions to Ask Your B2B Lead Generation Partner
"If you think it's expensive to hire a professional to do the job, wait till you hire an amateur" — Paul Neal "Red Adair" Paul...
4 Questions You Need to Ask Your B2B Lead Generation Partner
"Can You Make Me An Omelette?" Asks Bobby Flay Bobby Flay, celebrity chef of Iron Chef America fame once said, "When I'm hiring a cook...
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Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota's chairman and advisor until his passing on September 17, 2013) was a game-changer...
A Winning Business Philosophy: “Everything We Do Is Impossible”
For years, car manufacturers have worked hard at creating car brands that aim to outshine their competition. These are automotive engineers and designers, all...
Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media
Continuing this from my last piece, let's look at: The Next 5 Steps to Help You Get C-Suite Buy In for B2B Social Media SPEAK…
10-Point Checklist: Getting C-Suite Buy In for Social Media
"What do you mean we need to increase our social media budget? Isn't it free? I thought we don't need a budget." And another senior...
5 Steps to Build A Sustainable Social Strategy
I am just back from seeing my daughter off as she sets out on her next pursuit. After 14 years of dedication to a...
10 Event Marketing Tips to Accelerate B2B Lead Generation
Concluding the Back-to-School B2B Primer—Part Four Until this point, "walking into a lion's den" was only an idiom I had heard. Now it is an...
9 Search Marketing Tips for Effective B2B Lead Generation
"Average B2B Buyer's Attention Span Is 8 Seconds" – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation In a heated discussion at one...
A 6-Point Email Marketing Checklist for B2B Lead Generation
A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two As a teenager, when my mom called out saying, "Louis, come...
8 Techniques That Are Working for B2B Social Media
Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media The high readership and engagement levels of my piece...
7 Tactics that Are Working for B2B Lead Generation Today
Every successful brand in the world has been built on the strong foundation of a proven process, a formula that works. As B2B marketers,...
4 Pros, Cons, Fears and Facts B2B Marketers Should Know
Revenue Marketing, that's the latest buzz word doing the rounds. Fair enough, everyone loves "Revenue" and wants more of it. "Marketing" still has many...