McKay Allen
McKay Allen
LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit LogMyCalls.com and call (866) 811-8880.
6 Ways to Make Your Phone Ring
Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. And we work with...
Another Opinion: How Long Should You Give an SEO to Show Results?
Recently we've posed the question: how long should you give an SEO firm to generate results? Earlier this week we read SEO expert Michael...
5 Steps to Effective Content Marketing
We've received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we've since received a...
Marketing Rant: One Email Every 3 Months Isn’t ‘Too Much Work’
We love marketing with partners. In fact, that's the basis for our marketing webinar series. The partnership provides content and then jointly promotes that...
Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
Every local business starts with a dream of becoming bigger and better with time. They want more local presence, more customers and more business....
4 Marketing and Sales Problems Solved by Call Tracking
Mankind has a fairly high number of problems right now. Call tracking won't solve most of them. Call tracking, for example, won't solve world...
Why Are Some Local Marketers Scared of Call Tracking?
Nighttime in your childhood home. You're 9 years old. You're in bed. You should be enjoying a restful slumber. Instead you are wide awake. Why?...
Why So Many Marketers Fail at Content Marketing
The verdict is in. Content marketing works. Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads...
4 Marketing Lessons Learned From Launching our SaaS
We launched the award-winning LogMyCalls call tracking platform 12 months ago. It has been awesome. And along the way we've learned a lot. Here...
5 Steps to a Really Good Mobile Click-to-Call Campaign
According to xAd, over 50% of mobile searches result in phone calls. Those calls, predominantly, originate from mobile click-to-call ads. These are ads that...
SEO Expert Answers Question: How Long Should it Take for an Agency to Generate SEO Results?
We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. (We...
Marketing Research: Content Marketing Generates 54% More Leads Than ‘Traditional’ Marketing
Hubspot published their 2013 Inbound Marketing Report today. They surveyed over 3300 marketers across various business types and industries. There are some interesting tidbits...
Friday Marketing Rant: Why Don’t Marketers Actually Use Their Data?!?
There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization...
How Much Time Should You Give an SEO Company to Demonstrate Results?
Recently we wrote an article detailing our recent SEO and content success. In the article we mentioned that we fired our SEO company. We...
Social Media Marketing: 5 Reasons We Love Hootsuite
At LogMyCalls, we're always seeking to find the best marketing and analytics tools. We're developing a smart call tracking tool, so we appreciate smart...
8 Reasons We Love Google Analytics
Marketers look at more graphs and charts than statisticians. They look at more dashboards than truck drivers. In the last 15 years, marketing has...
Is Email Lead Nurturing Aggressive Enough to Generate Sales?
When should a lead get a phone call vs. receive nurture emails of some sort? Research from Hubspot and other sources shows clearly that...
Marketing Rant: Don’t Be a Freaking Wuss With Your Email List
Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I'll explain the situation. Then, I need your...
B2B Sales Cycle Getting Longer, Study Says
On Tuesday Marketing Profs published some pretty darn interesting research. The study was conducted by BtoB and Bizo. It found that many B2B marketers...
More Q&A About Our 150 Posts in 50 Days Content Marketing Experiment
It has been two days since we published the 150 Posts in 50 Days recap blog, and the response has been tremendous. We've been...