McKay Allen

6 Ways to Make Your Phone Ring

Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. And we work with a lot of local businesses. The number one issue they have with call tracking isn't with call tracking...it's that they...

Another Opinion: How Long Should You Give an SEO to Show Results?

Recently we've posed the question: how long should you give an SEO firm to generate results? Earlier this week we read SEO expert Michael Fleischner's answer. Today we've asked Noah Parks the same question. Noah is the VP of Digital Marketing at Leadgenix, a...

5 Steps to Effective Content Marketing

We've received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we've since received a lot of requests from companies asking that we advise them on their own content marketing efforts. We can help you...

Marketing Rant: One Email Every 3 Months Isn’t ‘Too Much Work’

We love marketing with partners. In fact, that's the basis for our marketing webinar series. The partnership provides content and then jointly promotes that content. In other words, one of us produces a webinar and then we both promote the webinar. This is Content Marketing...

Do Clicks Even Matter in Local Marketing? The Case for Call Tracking

Every local business starts with a dream of becoming bigger and better with time. They want more local presence, more customers and more business. On the road to this dream, challenges, be it changing trends or changing demands, are inevitable. Winners are those who foresee...

4 Marketing and Sales Problems Solved by Call Tracking

Mankind has a fairly high number of problems right now. Call tracking won't solve most of them. Call tracking, for example, won't solve world hunger. It won't cure a disease. It won't stop North Korea from developing nuclear weapons and making ridiculous sounding threats...

Why Are Some Local Marketers Scared of Call Tracking?

Nighttime in your childhood home. You're 9 years old. You're in bed. You should be enjoying a restful slumber. Instead you are wide awake. Why? Well, two hours earlier you had somehow--and quite miraculously--convinced your parents to let you watch a horror film with them....

Why So Many Marketers Fail at Content Marketing

The verdict is in. Content marketing works. Data from Hubspot indicates that companies that blog more frequently get more leads AND those leads are higher quality than 'outbound' marketing leads. Higher quality and more. We like that. Our experience at LogMyCalls indicates the...

4 Marketing Lessons Learned From Launching our SaaS

We launched the award-winning LogMyCalls call tracking platform 12 months ago. It has been awesome. And along the way we've learned a lot. Here are the 4 most surprising marketing lessons we've learned since launching LogMyCalls. They're surprising, because, well, we weren't expecting to...

5 Steps to a Really Good Mobile Click-to-Call Campaign

According to xAd, over 50% of mobile searches result in phone calls. Those calls, predominantly, originate from mobile click-to-call ads. These are ads that appear in the paid results area after a mobile search. So how do you run a really awesome mobile click-to-call...

SEO Expert Answers Question: How Long Should it Take for an Agency to Generate...

We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. (We wrote 150 call tracking and marketing blogs in 50 days and saw amazing traffic results). Then we posed the question:...

Marketing Research: Content Marketing Generates 54% More Leads Than ‘Traditional’ Marketing

Hubspot published their 2013 Inbound Marketing Report today. They surveyed over 3300 marketers across various business types and industries. There are some interesting tidbits in their findings. Among the most fascinating data points was this one: 54% more leads are generated by inbound marketing...

Friday Marketing Rant: Why Don’t Marketers Actually Use Their Data?!?

There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. You can measure macro-level campaign success and micro-level lead quality. Marketers can measure anything they want....

How Much Time Should You Give an SEO Company to Demonstrate Results?

Recently we wrote an article detailing our recent SEO and content success. In the article we mentioned that we fired our SEO company. We were frustrated because after nearly 12 months of work, this SEO company had produced no measurable results. This upset some...

Social Media Marketing: 5 Reasons We Love Hootsuite

At LogMyCalls, we're always seeking to find the best marketing and analytics tools. We're developing a smart call tracking tool, so we appreciate smart marketing tools of any sort. That's why we like Hootsuite. Hootsuite is a tool that allows users to manage...

8 Reasons We Love Google Analytics

Marketers look at more graphs and charts than statisticians. They look at more dashboards than truck drivers. In the last 15 years, marketing has transformed from a creativity-centric craft into a data-driven business. Modern marketing is a game of measuring ROI. Marketers measure everything...

Is Email Lead Nurturing Aggressive Enough to Generate Sales?

When should a lead get a phone call vs. receive nurture emails of some sort? Research from Hubspot and other sources shows clearly that certain leads need to be nurtured with automated and periodic email communication. The data shows that only about 5% of...

Marketing Rant: Don’t Be a Freaking Wuss With Your Email List

Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I'll explain the situation. Then, I need your comments to let me know if I am crazy or not. It is possible that I am totally and utterly wrong.…

B2B Sales Cycle Getting Longer, Study Says

On Tuesday Marketing Profs published some pretty darn interesting research. The study was conducted by BtoB and Bizo. It found that many B2B marketers struggle to segment and target the correct audiences. Further, the study found that the sales cycle for B2B companies is...

More Q&A About Our 150 Posts in 50 Days Content Marketing Experiment

It has been two days since we published the 150 Posts in 50 Days recap blog, and the response has been tremendous. We've been bombarded (in a good way) with questions about our methodology and strategy for content. Here are some questions from our...

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