McKay Allen
Study: What is The #1 Factor When a Business Chooses an Agency?
In October of 2013 BrightLocal and ChamberofCommerce.com produced a study about small businesses and marketing. We've written 3 blogs this week about the study! One of the questions they asked was this: If you use an internet marketing agency/consultant, which of these factors are important...
Study: 32% of SMBs Spend Less Than $100/Month on Marketing
A study published today by ChamberofCommerce.com and BrightLocal is, perhaps, the most wide-ranging and specific study on small business marketing, well, ever. It reveals, in great detail, why SMBs market, how they market, and what their plans are for future marketing. This study is...
The Friday Marketing RANT: Don’t Be a Freaking Baby With Your Email List
This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. The idea is simple: we're going to rant about something marketing related every Friday morning. To receive this post in your inbox every Friday morning, please subscribe in the...
4 Steps to a Hunger Games Marketing Budget
In case you're utterly unaware of upcoming pop culture or cinematic events, the second installment in the Hunger Games franchise comes out next Friday. It's called Catching Fire and, of course, stars Jennifer Lawrence. The first movie told the story of a future society where...
4 Reasons Agencies Should Bill on a Pay Per Call Basis
Pay Per Call is the single fastest growing segment of the lead gen space. Affiliate marketers are turning to pay per call as a way to both maximize profits AND provide undeniable value to lead buyers. But...with the release of Conversation Analytics, Pay Per...
Every Marketer Should Watch This TED Talk
I like TED Talks. The ideas shared in TED Talks are incredibly powerful. One such TED Talk was given by Simon Sinek. The talk is about how great leaders inspire people to follow them, believe in them, and eventually to take action. And while...
2 Metrics Missing from Your PPC Report
I read a great article recently on Search Engine Watch by Noran El-Shinnaway. The article lists 13 metrics that every PPC report should include. These are critical data points if you're going to make any level of educated decisions about your PPC spend. The...
Why Do So Many Marketers Fail at Lead Gen?
Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at night. It is the eternal struggle. Even marketers that are generating leads want to generate more. The sales team, the...
Yikes…Forrester Says ‘Don’t Dedicate a Paid Ad Budget for Facebook’
In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. To quote: "Facebook is failing marketers. While lots of marketers spend lot of money on Facebook today, relatively few find success." Forrester surveyed several hundred marketing executives and...
6 Sales Analytics You Should Be Measuring
Many of our clients envisioned Conversation Analytics, primarily, as a way for marketers to extract conversion data, lead score data, and sales readiness data. It is all of that. But, it isn't just a tool for marketers. There are at least 20 metrics directly...
Google Research: The 4 Verticals that Get the Most Mobile Calls
Last week we wrote about the Google study that discussed a deluge of mobile phone calls. Turns out that 70% of mobile searchers call a business directly from search results. That's a big deal. This massive increase in calls argues the case for...
Staggering New Data from Google: 70% of Mobile Searchers Call
It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns out that number is WAAAAY low. According to new data from Google, that number is now SIGNIFICANTLY higher. Mobile search is...
What Does the Twitter IPO Mean for Marketers?
Word is circulating on Wall Street that Twitter is going public. This isn't entirely surprising. But it is a BIG deal. Obviously, some investors and Twitter execs are going to be rich, rich dudes. But, it's a big deal for marketers too. Why? Because...
Google, NOT PROVIDED Keywords, and the End of Keyword Call Tracking?
In case you've been living under a rock, you likely know that Google is no longer going to be providing organic keyword data. After about a week of speculation, Google finally confirmed to Search Engine Land that they will move to encrypt 100%...
Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With...
Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. What's the first thing you do? That's an incredible...
How Will YOUR Website Be Impacted By Google’s #Hummingbird Update?
The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird. That's according to Google itself. This means that, of course, the vast majority of websites will be impacted to some degree. But the biggest question is...
Conversion Rate How-To: Call Tracking and Google Analytics
The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a 'blind spot' for marketers. That's no longer the case. Advanced call tracking solutions can determine which campaigns, and even search terms are producing...
Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data
A pretty disturbing article just dropped on Search Engine Journal just a little while ago. The title of the article says it all: Has Google Gone 100% NOT PROVIDED? Though Google hasn't made any grand pronouncements, there is a massive change in the amount of...
3 Non-Email Ways to Nurture a Lead
Lead nurturing has traditionally been about email marketing. Even so-called marketing automation platforms are really just fancy email marketing platforms. They're automated email tools. That's it. Email marketing is great. We've done webinars on email marketing. We utilize email marketing. But email isn't the...
72% of Users Say They Trust Yelp ‘As Much’ as Their Own Friends
So...apparently people trust Yelp. Like, a lot. A new study published on WebProNews shows that consumers that use Yelp believe that Yelp reviews are VERY valuable. In fact, 73% of respondents say they trust Yelp reviews as much as their own friends. That's incredible...