Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?


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Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it:

Tomorrow you wake up with a $10,000,000 marketing budget. What’s the first thing you do?

That’s an incredible question.

Options–Things You Could Do With the Money:

– Tradeshows – The average national tradeshow with an average booth costs about $10K. $10,000,000 could buy a lot of tradeshow leads.

– PPC – You could burn a lot money very quickly with AdWords

– Retargeting – Use AdRoll or another company to retarget people who’ve been to your site.

– Social Media Stuff – You could do advertising on Twitter, Facebook, or LinkedIn.

– SEO – You could hire an agency and spend a crapload on SEO.

– PR – Hire a PR firm.

– Content – Hire someone to do a filthy amount of great content–blogs, White Papers, presentations, etc.

– Traditional Marketing – Radio, TV, newspaper, print

– Email Marketing – Partner with a media company and advertise your White Papers, webinars, etc.

– Branding – Do some ads that you can’t measure. Works great.

Things You Should Do With the Money

Well, I can’t tell you what you should do with the money. But, I will tell you what we would probably do with it:

– Priority 1 – More Content Marketing – We had great success when we wrote 3 blogs each day. We just didn’t have the bandwidth to continue. We’d probably hire 2-3 people to write content on our site, guest blogs on other sites, and expand our webinar series.

– Email Marketing – Instead of partnering with great publishers like Direct Marketing News and Search Engine Watch to promote a White Paper or webinar once every 6 months or so, we would probably do dedicated advertising with these publishers every single week or month.

– Tradeshows – I’ve written anti-tradeshow blogs on before. Tradeshows don’t have a good CPA. BUT…they are worth doing. We would probably be a more consistent and prominent player at major tradeshows.

– SEO – We’d hire the best freaking SEO firm in the world.

– PPC – We’ve spent a fair amount of cash on AdWords. I honestly don’t know if we’d spend any more money here.

– Retargeting – It works.

– Social Media – Facebook advertising is incredibly targeted. So is LinkedIn.

So…what would you do if you had a $10,000,000 marketing budget tomorrow?

I look forward to your comments.

Republished with author's permission from original post.

McKay Allen
LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit and call (866) 811-8880.


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