McKay Allen
McKay Allen
LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit LogMyCalls.com and call (866) 811-8880.
5 Things Every Salesman Should Know About Marketing
The line between sales and marketing is increasingly blurry. Marketers are being asked to do traditionally sales oriented tasks like interact with leads, send...
The Dos and Don’ts of Call Tracking
Do...use call tracking to measure the effectiveness of offline advertising. For example, a company should never launch a direct mail campaign without using call tracking....
5 Reasons SMBs Need Call Recording
Most SMBs wonder if they really need call recording. Every business cares about attracting more customers. They try various ways to do it. They...
5 Biggest Marketing Time-Wasters
1) Getting Bogged Down in Technology CRMs, analytics solutions, and marketing automation tools are incredible. They've made marketing easier for everyone. But, they can also...
Must-Have Characteristics of Successful Marketers
- Curiosity - Marketers must be curious. They need to be constantly searching for ways to improve, gather better data, make better decisions,...
6 Reasons to Score Sales Calls for Performance
1) Track Close Rates The first and most important reason to score sales calls for performance is to gather close rate data. The most important...
Why is Call Recording Less Expensive Than Mystery Shopping?
When we tell people that mystery shopping is less expensive than actuall call recording, they generally don't believe it. They simply can't accept that...
NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
This has been an interesting week for the call tracking world. If you use the phrase 'call tracking' with someone this week, it will...
The 6 Steps to Effective Mobile Landing Pages
As click-to-call mobile marketing and SMS mobile marketing continue to increase in popularity (and they are), the next logical place for the 'mobile wave'...
Why Does ‘Black Hat’ SEO Still Work?
We've all heard the pronouncements from Google that the days of 'black hat SEO' are gone. Every update from Google seeks, they say, to...
5 Reasons SMBs Should Use Mobile Click-to-Call
Consumers today are very time stressed. They want to make their purchase quickly. Fast is the name of the game. Imagine you are in...
Mobile Marketing Q&A with Expert Greg Hickman
Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. To get some answers to a few of the mobile marketing questions our clients...
The 4 Most Common Arguments Between Marketing and Sales
Sales thinks the leads they get aren't good enough. Marketing thinks the leads they produce are good enough. This is the eternal sales v. marketing...
Sales Training Research: 97% of Phone Agents Give Up Too Quickly
We track close rates and phone performance for businesses. In other words, we track what they do on the phone that leads to more...
Why Marketers Shouldn’t Act Like the Federal Government
The Federal government has a unique solution to every problem that it faces. It doesn't matter if the problem is related to infrastructure, gun...
4 Ways to Generate More Leads by the End of the Day
Many of the blogs we write on Blog.LogMyCalls.com focus on long term ways to generate traffic, leads, and success. Long term strategies are important,...
Webhooks + Call Tracking = Marketing Automation for the Phone
Marketing automation is en vogue right now. The industry is exploding. Companies like Pardot, Eloqua, Hubspot and Marketo are leading the way with...
Local Marketing Q&A with Expert Blake Denman
Blake Denman founded RicketyRoo in FebROOary of 2009. He was working at a large scale local SEO agency and decided to go out...
The WORST Lead Sources for B2C Companies
What are the worst places for B2C companies to get leads? In other words, where should you NOT market? Where should you NOT spend...
The Dirty Secret of Content Marketing
Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is...