McKay Allen

5 Things Every Salesman Should Know About Marketing

The line between sales and marketing is increasingly blurry. Marketers are being asked to do traditionally sales oriented tasks like interact with leads, send price quotes and even analyze sales data. Salesmen and women are being asked to prospect via social media, creat content,...

The Dos and Don’ts of Call Tracking

Do...use call tracking to measure the effectiveness of offline advertising. For example, a company should never launch a direct mail campaign without using call tracking. We partner with some of the biggest direct mail companies in the world. The same rule applies to radio ads,…

5 Reasons SMBs Need Call Recording

Most SMBs wonder if they really need call recording. Every business cares about attracting more customers. They try various ways to do it. They do online advertising, traditional marketing, social media, mobile marketing and whatever they can think of to bring more calls, to...

5 Biggest Marketing Time-Wasters

1) Getting Bogged Down in Technology CRMs, analytics solutions, and marketing automation tools are incredible. They've made marketing easier for everyone. But, they can also be a massive waste of time. Recently I was trying to consolidate some leads within our CRM. One lead report...

Must-Have Characteristics of Successful Marketers

- Curiosity - Marketers must be curious. They need to be constantly searching for ways to improve, gather better data, make better decisions, drive more leads, and improve critical marketing metrics. Marketers can't just digest data they must ask the question: 'Why?' Why...

6 Reasons to Score Sales Calls for Performance

1) Track Close Rates The first and most important reason to score sales calls for performance is to gather close rate data. The most important metrics in any LogMyCalls scorecard is the 'Call Outcome' criteria. In other words, did the call end in a sale...

Why is Call Recording Less Expensive Than Mystery Shopping?

When we tell people that mystery shopping is less expensive than actuall call recording, they generally don't believe it. They simply can't accept that gathering data from actual call recordings is less expensive than gathering data from fake calls (i.e. mystery shopping). The data...

NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions

This has been an interesting week for the call tracking world. If you use the phrase 'call tracking' with someone this week, it will likely conjure up images of NSA wiretapping, analysts hunched over computer screens in secret government bunkers listening to your private...

The 6 Steps to Effective Mobile Landing Pages

As click-to-call mobile marketing and SMS mobile marketing continue to increase in popularity (and they are), the next logical place for the 'mobile wave' to hit is mobile landing pages. Mobile PPC traffic and SMS traffic have to have a place to land. Hence, mobile...

Why Does ‘Black Hat’ SEO Still Work?

We've all heard the pronouncements from Google that the days of 'black hat SEO' are gone. Every update from Google seeks, they say, to punish sites that use spammy, shady tactics. Every update places a premium on creating content, a great UI, legitimate link-building,...

5 Reasons SMBs Should Use Mobile Click-to-Call

Consumers today are very time stressed. They want to make their purchase quickly. Fast is the name of the game. Imagine you are in a city you don't know anything about and in an hour you have to arrange a place for business meeting....

Mobile Marketing Q&A with Expert Greg Hickman

Marketers are increasingly interested in mobile marketing, specifically mobile click-to-call. To get some answers to a few of the mobile marketing questions our clients are asking, we reached out to Greg Hickman. Greg is one of the foremost mobile marketing experts on the web. He...

The 4 Most Common Arguments Between Marketing and Sales

Sales thinks the leads they get aren't good enough. Marketing thinks the leads they produce are good enough. This is the eternal sales v. marketing argument. The Solution Determine beforehand what a 'good' lead is. Marketing and sales should agree what qualifies a lead to…

Sales Training Research: 97% of Phone Agents Give Up Too Quickly

We track close rates and phone performance for businesses. In other words, we track what they do on the phone that leads to more sales and more revenue. And here's what we've found: Most employees at most businesses give up way too quickly. We analyzed...

Why Marketers Shouldn’t Act Like the Federal Government

The Federal government has a unique solution to every problem that it faces. It doesn't matter if the problem is related to infrastructure, gun violence, economic issues, immigration, healthcare, or something else, the solution is the same: throw money at it. That's how the...

4 Ways to Generate More Leads by the End of the Day

Many of the blogs we write on Blog.LogMyCalls.com focus on long term ways to generate traffic, leads, and success. Long term strategies are important, but sometimes you just need leads quickly. Sometimes you have to have leads today. This blog focuses on specific ways to...

Webhooks + Call Tracking = Marketing Automation for the Phone

Marketing automation is en vogue right now. The industry is exploding. Companies like Pardot, Eloqua, Hubspot and Marketo are leading the way with powerful features that totally automate the online marketing experience. These tools send email, issues alerts, engage via social media and...

Local Marketing Q&A with Expert Blake Denman

Blake Denman founded RicketyRoo in FebROOary of 2009. He was working at a large scale local SEO agency and decided to go out on his own. We met Blake at SMX West in early 2013. His local SEO expertise is vast. Recently we asked...

The WORST Lead Sources for B2C Companies

What are the worst places for B2C companies to get leads? In other words, where should you NOT market? Where should you NOT spend money? What should you NOT do? The data will tell us! According to data from Hubspot, the three worst lead...

The Dirty Secret of Content Marketing

Everyone has a dirty secret, a few skeletons in the closet, a few things you are grateful no one knows about. Everyone. Content marketing is no exception. Content marketing has a secret, a dirty little secret that no one wants to talk about. The Dirty...

New Posts

CustomerThink