McKay Allen

So…Do +1s Matter for SEO?

So, a couple of weeks ago Moz published some great work about the correlation between Google +1s and higher search rankings. Moz posts. The marketing world listens. You can read the Moz post here. The Moz Post Basically, after a great deal of scientific research,...

Marketing Q&A With WiderFunnel’s Chris Goward #CRO #LPO

This is a guest Q&A with Chris Goward of WiderFunnel. Chris has optimized conversion rates for companies like eBay, SAP, Google and Outrigger Hotels. _________________________________________________ First of all, tell us a little bit about WiderFunnel. WiderFunnel lifts conversion rates for high traffic companies with A/B…

7 Ways to Improve Your SEO Immediately

I talked to an SEO expert the other day who made an interesting analogy. He said that Google's search algorithm is like a stream. It uses the path of least resistance to get to it's destination. That means it doesn't want to work hard...

Avoiding (& Fixing) Negative Reviews: Recap of Fleischner Webinar

Our marketing webinars are always awesome. We host 1-2 webinars each week. But last week our webinar with Michael Fleischner was particularly awesome. To watch the entire webinar click here, and to watch the other 70+ webinars in our webinar library, click here. The...

Testing, Testing, 1, 2, 3….Why Is Direct Mail Behind?

Marketers use call tracking to test. That's the whole reason they invest in call tracking. Online marketers want to test which keywords produce calls, which PPC ad copy generates calls, and which calls convert to sales. Online marketers test everything. It is second-nature. Why...

Phone Calls: The King of Direct Mail

You're a direct mail firm. When you launch a 1000 piece mailing for your client, what do you want to happen? What is your goal? Do you want to generate a certain number of phone calls, visits to your client's business? I hope your...

Conversion SMACKDOWN Recap

Last week we had one of the best webinars in our long history of great webinars. It pitted Jason Wells, CEO of LogMyCalls, against Tim Ash, CEO of SiteTuners. They argued mightily over whether calls or form fills were the better conversion method for...

Content Marketing Q&A With Jay Baer of Convince & Convert

Jay Baer is the President of Convince & Convert. He has consulted with more than 700 companies on digital marketing strategy--companies like Nike, Caterpillar, Billabong and 29 of the Fortune 500. Jay was kind enough to answer a few questions about content marketing for...

Common Questions We Get About Call Recording

Yes, in the United States, call recording is legal. 39 states are classified as 'one-party consent' states. This means that only the employee needs to know that the call is being recorded. The caller DOES NOT need to know. In other words, you don't...

A Few Really Cool SMS Marketing Statistics

Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. (Seriously, it was really good and you totally should). Greg talked about all aspects of mobile marketing--mobile websites, mobile landing...

SMB Marketing Q&A With Main Street ROI’s Phil Frost

This is a SMB marketing Q&A with Phil Frost, Co-Founder of Main Street ROI, an online marketing, training, and coaching company based in New York City. Want more Google AdWords tips? Get your free copy of Phil's Ultimate Google AdWords Checklist. 1. Can you tell...

300 Blogs in 100 Days: Traffic Results After 20 Weeks

20 weeks ago we started writing 3 blogs each day. After 10 weeks (50 work days) we wrote our now-famous 150 blog posts in 50 days blog. It was featured in ViralBlog, Direct Marketing News, SES Magazine and elsewhere. Our 150 blogs in 50...

Constant Contact Infographic: Getting New Customers is the Top Concern for 75% of Small...

A great new infographic from email marketing company, Constant Contact, lays out the SMB marketing landscape better than anything I've seen in a while. Here are a few of the highlights, and then we'll post the inforgraphic below: - Lead gen is the number one...

Are you a right-brained or left-brained B2B sales professional?

You actually have two brains. It's true. Two brains. The right hemisphere and left hemisphere are essentially two brains that are connected in the middle by the corpus collosum, and if you cut the corpus collosum, each hemisphere could operate on its own. Each...

Marketing Rant: Learn How to Use Your CRM!

A CRM--even the best CRM--doesn't do much good if you don't know how to use it. What I've learned recently is that there is likely a very small group of people in any organization that actually knows how to use the CRM correctly. Two...

How Did We Get 6500 Leads on a Startup Budget?

Since January, we've gotten about 6500 leads from free sources. This doesn't include inbound phone calls, paid campaigns, PPC, tradeshows, or even new accounts. These are just leads generated from free sources. So how did we do it? How did we get 6500 leads...

The Secret Sauce for SMB Success

What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. But the 'secret' factor,...

Why There Is No Such Thing as Black Hat SEO

Last week our resident SEO expert, Jeremy 'The Bomb.com' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On. The article was well done. Basically it discussed a disturbing trend that SEOers are seeing: black hat techniques still work....

4 Questions You Should Ask About Your Marketing

Sometimes asking the right question is more important than getting the right answer. These are 4 questions that every marketer should ask before they make decisions. 1) What should I be measuring? This is the first and most important question any marketer should ask. Before...

Awesome New Pay-Per-Call Infographic from BIA/Kelsey

Recently we partnered with BIA/Kelsey to create an infographic about mobile pay-per-call, click-to-call and the call tracking market. It looks great. And some of the data is staggering. Enjoy! And share the crap out of it! :)

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