McKay Allen

Why Do SMBs Fail at Local Search?

Local marketing is a tricky game. The competition is fierce. Every day is a street fight for eyeballs, local market share, and revenue. Local marketing--and local search specifically--is hard. Why do so many SMBs fail at local search? Not Everyone Fails... After this blog is...

A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?

Lately a few local SEO companies having been writing articles bashing call tracking. They claim that it hurts SEO. It doesn't. Studies have been conducted, and we've written SEO blog, after SEO blog, after SEO blog, detailing why and how SEO isn't harmed by...

The 8 Evidences: Local Search and Call Tracking

Lately some local marketing folks have been claiming that call tracking harms SEO. We have to assume these folks are well-intentioned and intelligent. They're certainly not purposefully trying to dissuade you from using a tool that will give you incredible visibility into your ROI....

Show Us The DATA!…That Call Tracking (When Used Properly) Hurts SEO

After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we're throwing down the gauntlet. We dare you to show us data that call tracking---when used properly--hurts SEO. Seriously, simply comment at the bottom of...

5 Tricks to Selling Better On the Phone

Did you know that before LogMyCalls was released our parent company, ContactPoint, was a sales traning company? For over 10 years ContactPoint used a patented device to record calls and then train employees at small businesses, call centers, and large enterprises. Now LogMyCalls analyzes...

Google I/O Shows Emergence of Big Data and Voice Recognition

Google's biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Another big announcement is that Google will make its Google Now service available on desktop. Google Now is the voice-recognition...

4 Key Metrics Every Data-Driven Marketer Should Pay Attention To

Marketing is no longer art, it is science. Metrics should drive everything modern marketers do. More CEOs are demanding more data. Without data marketers are like a pilot flying blind over a mountain range. There is peril on all sides. Data keeps you alive....

Sales Training: 5 Ways Call Recording Can Help

Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of the biggest training companies in the world. Why on Earth would these companies use an award-winning marketing analytics and call...

Step-by-Step: How To Create GREAT Blog Titles

No one cares about you. No one. People care about themselves. Ultimately, every marketer, every business, and every employee only cares about their story. They want information that will help them. They don't care about your story. They don't care about preaching. They care...

How Many Phone Calls Does Your Marketing Generate?

This is the question that marketers want answered when they invest in call tracking. This is the singular question they are trying to figure out. They want to know which channels and marketing efforts produce call tracking. So, let's ask the question again: how...

5 Marketing Lessons We Learned the Hard Way

Experience is the greatest teacher. Good or bad, we learn the best and most complete lessons when we experience something. Unfortunately, sometimes those experiences are mistakes. We've gained a lot of experience by marketing a brand new call tracking SaaS for the last 12...

Is Facebook Advertising the Most Hyper-Targeted There Is?

Last week we had a webinar with Dennis Yu, Facebook marketing guru and CEO of BlitzMetrics. Dennis gave an extremely comprehensive and detailed presentation. Basically all he did was go into Facebook.com/advertising and demonstrate how to create, modify and target. You can watch the...

Mother’s Day: 6 Lessons Your Mom Taught About Marketing

Your mother taught you a great number of wonderful things. I've not met your mother, but I'm sure she's a wonderful person. And on this Mother's Day weekend, let's remember a few lessons our mothers taught us and try to apply them to our marketing....

22 of My Marketing Secrets

1. When creating content for your brand or blog or whatever, have fun! If you aren't having fun, you're not doing it right. When writing, one of my goals is for the reader to at some point say "Holy $h1#". Don't be afraid to...

Why Would Anyone Do Direct Mail and NOT Use Call Tracking Numbers

That's a really good question. There is no rational reason why anyone would spend a dime, a dollar, or a penny on direct mail and then fail to use a call tracking number on the direct mail pieces themselves. There is no better way...

How to Convince Your Boss to Invest in Call Tracking

How do you get executive buy-in? This is a question nearly every BtoB sales person has to wrestle with. In many cases the BtoB sales person will hear these words on the other end of the phone: "I love it, I just need to convince...

Q&A with Content Marketing Expert Jeff Molander: Selling with Content

Since our 150 blogs in 50 days content marketing experiment we've made some great connections with really great content and inbound marketing experts. One of the foremost in the field is Jeff Molander. Jeff is the founder of Molander & Associates Inc. and publisher...

SEO: A Google Authorship Conundrum

The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts. At the conclusion of the webinar the agency took questions from the attendees. One of the questions was this: what do you think...

Why Local Marketers Should NOT Care About Clicks

Clicks don't matter. Traffic doesn't matter. CTR doesn't matter. If you're in the local marketing world--as an agency or a local business--the 'traditional' metrics you've gotten used to for success no longer matter. At all. Why? Because calls are the only things that local...

6 Ways to Make Your Phone Ring

Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. And we work with a lot of local businesses. The number one issue they have with call tracking isn't with call tracking...it's that they...

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