McKay Allen
McKay Allen
LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit LogMyCalls.com and call (866) 811-8880.
Why Do SMBs Fail at Local Search?
Local marketing is a tricky game. The competition is fierce. Every day is a street fight for eyeballs, local market share, and revenue. Local...
A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
Lately a few local SEO companies having been writing articles bashing call tracking. They claim that it hurts SEO. It doesn't. Studies have been...
The 8 Evidences: Local Search and Call Tracking
Lately some local marketing folks have been claiming that call tracking harms SEO. We have to assume these folks are well-intentioned and intelligent. They're...
Show Us The DATA!…That Call Tracking (When Used Properly) Hurts SEO
After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we're throwing down the gauntlet....
5 Tricks to Selling Better On the Phone
Did you know that before LogMyCalls was released our parent company, ContactPoint, was a sales traning company? For over 10 years ContactPoint used a...
Google I/O Shows Emergence of Big Data and Voice Recognition
Google's biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search....
4 Key Metrics Every Data-Driven Marketer Should Pay Attention To
Marketing is no longer art, it is science. Metrics should drive everything modern marketers do. More CEOs are demanding more data. Without data marketers...
Sales Training: 5 Ways Call Recording Can Help
Did you know that a substantial portion of our clients are sales training companies? These range from one man band sales trainers to some of...
Step-by-Step: How To Create GREAT Blog Titles
No one cares about you. No one. People care about themselves. Ultimately, every marketer, every business, and every employee only cares about their story....
How Many Phone Calls Does Your Marketing Generate?
This is the question that marketers want answered when they invest in call tracking. This is the singular question they are trying to figure...
5 Marketing Lessons We Learned the Hard Way
Experience is the greatest teacher. Good or bad, we learn the best and most complete lessons when we experience something. Unfortunately, sometimes those experiences...
Is Facebook Advertising the Most Hyper-Targeted There Is?
Last week we had a webinar with Dennis Yu, Facebook marketing guru and CEO of BlitzMetrics. Dennis gave an extremely comprehensive and detailed presentation....
Mother’s Day: 6 Lessons Your Mom Taught About Marketing
Your mother taught you a great number of wonderful things. I've not met your mother, but I'm sure she's a wonderful person. And on this...
22 of My Marketing Secrets
1. When creating content for your brand or blog or whatever, have fun! If you aren't having fun, you're not doing it right. When...
Why Would Anyone Do Direct Mail and NOT Use Call Tracking Numbers
That's a really good question. There is no rational reason why anyone would spend a dime, a dollar, or a penny on direct mail...
How to Convince Your Boss to Invest in Call Tracking
How do you get executive buy-in? This is a question nearly every BtoB sales person has to wrestle with. In many cases the BtoB sales...
Q&A with Content Marketing Expert Jeff Molander: Selling with Content
Since our 150 blogs in 50 days content marketing experiment we've made some great connections with really great content and inbound marketing experts. One...
SEO: A Google Authorship Conundrum
The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts. At the conclusion...
Why Local Marketers Should NOT Care About Clicks
Clicks don't matter. Traffic doesn't matter. CTR doesn't matter. If you're in the local marketing world--as an agency or a local business--the 'traditional' metrics...
6 Ways to Make Your Phone Ring
Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. And we work with...