Leigh Durst
Leigh Durst
Leigh (Duncan) Durst is the principal of Live Path. She is a 19 year veteran in business, operations and customer strategy, ecommerce, digital and social media. As an active consultant, writer, speaker and teacher, she is an advocate for creating remarkable customer experiences that harness digital media and improving business outcomes.
Be Authentically Good
You've seen it in conference presentations, tweets, facebook posts. You've heard it in discussions, webinars and conference calls: It's the new mantra -- the new...
Crossing the Social Divide: Assessing Your Current State
In my last post, I reacted to the question "Who Should Own Social Media." I won't attempt to minimize this topic, as I believe...
Who Should Own Social Media?
An interesting discussion started up yesterday during social media chat led by @marc_meyer and @adamcohen. You can catch the transcript here. While there was...
CMO JOE AND THE DM SPAM – Part 2: Joe Speaks
If you haven't read Part 1 yet, it might be a good idea. In short, last Friday, I was DM'd a self-promotional book message...
On Old School “MEketers” & Marketing Shift
After a hard day of work, I saddled up to the table last night, delighted. My husband had prepared a nice dinner for our family....
Google AdWords Invade OldNavy.com – Huge Upside or Huge Mistake?
Today (Friday), as I trolled the Old Navy.com, I was shocked to find the site running Google Adwords campaigns on the bottom of each...
10 Truths About Social Media: Remix
Social media isn't free. It is cost-efficient when planned for and managed appropriately, and like any investment that comes with a price, what you...
Who is King of the CX Hill? Interesting question.
I have this geeky habit of comparing CX ranking data across different analyst groups and publications to garner insight. Last year, I compared Forrester...
The Age of Gettin’ Busy With It!
Spring is almost here and with it comes the birth of many new things, including the new The Age of Conversation III, which is...