Leigh Durst
Leigh Durst
Leigh (Duncan) Durst is the principal of Live Path. She is a 19 year veteran in business, operations and customer strategy, ecommerce, digital and social media. As an active consultant, writer, speaker and teacher, she is an advocate for creating remarkable customer experiences that harness digital media and improving business outcomes.
Beer, Spandex and Lululemon for Men
Before you read ahead, close your eyes and tell me what you see in your mind’s eye, when we say “Lululemon” Spandex Athletes Ponytails Yoga…
Drinking the CX Kool-Aid?
An article came out last week entitled “Customer Experience is the New Competitive Battleground in B2B.” Perhaps it was just a title thing, but the...
Becoming a Silo Slayer
At Live Path, we pride ourselves in being asked back by our clients, year-after-year, to provide reliable counsel regarding their strategies and customer experiences. One...
Growth Hacking: Not Just for Marketers Anymore
We recently helped run an un-conference workshop at the IEEE's Electronic Design Automation Summit in Santa Clara, California. Working with a host of technical...
Disruptive Tech is not always good – A retrospective.
The other day, I had a simple dinner date with my six year old. After a whirlwind trip through the mall, we were ravenous,...
On Values, Hypocrisy and Customer Experience
My friend Joel once pointed me to this incredible article "Do You Really Have the Balls to Change Our Food System." The article provides...
Pottery Barn Kids – Email Program Lacks Common Sense
Over the past six weeks, I designed and launched the new Open Stand website in association with IEEE, ISOC, ITEF, IAB and W3C in...
Supercalifragilistic Target Screwed This Chat Up: A case study in what not to do with online events
Let's start at the very beginning... a very good place to start .... Every now and then we find lessons in unexpected places. Last...
More on the Digital Garden
As I prep for SXSW, here's a virtual "Ode to Spring." Sitting here anticipating springtime flowers in the midst of winter dormancy.... I...
On Pairing, Pruning and Managing Digital Growth
We planted a Weeping Pussy Willow in the rock bed adjacent to our deck a few years ago. At the time it was just...
CX Word of Mouth. Words to the Wise.
As I've stated repeatedly, we live in an era of business shift. Not only do companies have the power to know us better than...
Forrester’s CX Forum – CCO’s and Things that Make You Go “HMM”
Forrester Research's recent Customer Experience Forum in NYC just ended.. I wasn't able to attend due to a recent deluge of travel and...
Giganto Update – On Grassroots Caring via SXSW Cares SXSW4Japan
In my last post, I talked about some of the work we were doing at SXSW 2011 to raise support for Japan Tsunami Relief....
The True Spirit of SXSW – The Genesis of #SXSWCares
I'm admittedly behind on posting and I apologize. Lots of good work going on at Live Path, and travel has also beckoned. This...
Blogger Outreach: 8 Tips for Managing Brand Promoters & Detractors
Today, I posted an interview with Melody Overton, on the Marketing Profs Daily Fix. Melody is a non-profit lawyer who lives in Seattle....
Amazon and Social Business: #Fail
My position on social media is pretty straight forward. I do believe that we face unprecedented opportunity today to strategically extend our businesses and...
Influence, Schminfluence. People Matter.
Two years ago at an industry event, an executive from a major airline told me frankly the company would NEVER go live on a...
Comfort Spaces and CX: Lessons from the Bathroom Blogfest.
After reading my humor-driven posts on Bathroom Usability and Cottonelle on Crack, friends Becky Carroll and CBWhittemore asked me to participate in the “bathroom...
Blog Action Day – What Are You Thirsty For?
Tomorrow, on October 15th, it's Blog Action Day - and thousands of bloggers are uniting to discuss one thing: Water. Our goal?...
Engage or Strategically Extend?
In the words of a former mentor, "Words mean things." This is really simple but profound if you consider how seldom we really weigh...