Joshua Horwitz
Joshua Horwitz
Boulder Logic
Joshua Horwitz is president and a founder at Boulder Logic, a company specializing in customer reference management. Companies with complex products and selling cycles rely on Boulder Logic for an easy-to-deploy, highly customizable enterprise solution to accelerate sales and marketing using their existing customers. Blog: http://referencesuccess.com
How to Determine Which Customers Would Make a Good Reference
When you are building a customer reference program, it is easy to be sucked into the fallacy that more is better. You or your...
Finding New Customer References
Do you find yourself stuck in a reference rut? Are you using the same handful of customers time and time again to fulfill reference...
Know your Customer, Know Yourself
No two customer reference programs are created equal. Each is defined by the type of business and the customers served. Let go...
Look Forward by Looking Back to Your Most Loyal
In a recent post we discussed making the most of existing customer reference content. With a similar mindset, let's talk about the customers...
Get the Most Mileage out of Your Customer References
We believe in and promote the value of efficiency. Be efficient in any work you do and you are guaranteed to go farther,...
Going Straight to the Top
Getting Executive Support Will Set the Tone for a Successful Customer Reference Program Recently someone posed this question: "We have a customer reference program but...
ROI and your Customer Reference Program
It's January and the New Year brings renewed energy, sales and marketing objectives, and of course, budgets. If one of your goals in...
Your Customer Reference System – Should You Build or Buy?
Although the need for an effective customer reference database is not unique to technology firms, they often question more than organizations in other types...
Proactive vs. Reactive Approach to Customer Reference Management
Clearly we believe the former is the way to go. Yet so many companies out there continue to struggle with the reactive approach to...
Moving the needle with references
If I had to think about it, I guess this enthusiam comes from a marketing background exposed to too many carefully crafted, super cool...
Gartner on Customer Reference Management
If you’re contemplating a customer reference initiative, you might want to check out Gartner’s recent press release on how to create a program. They’ve...
Are You Using Technology Wisely in Your Customer Reference Program?
In our final post of this series on the attributes of a successful customer reference program, we turn our attention to technology. While many...
Have You Defined The Metrics For Measuring Your Program?
The next item on our customer reference program checklist is critical. I can’t emphasize this one enough. You must define your metrics so you...
Do You Have a Map For How You’d Like Your Program to Evolve?
In the last few posts, we’ve been discussing the attributes of a successful customer reference program and we’ve tried to emphasize that success is...
Do You Have Support From Sales And Sales Management?
Continuing down our customer reference program checklist, the next item may sound obvious but unfortunately it is not as commonly achieved as you would expect....
Do You Have an Executive Sponsor With Political Influence and Budget Authority?
In our last post on the checklist for a successful customer reference program, we discussed making sure that the value of customer references is...
Is There Consistent Acknowledgement That References Are Valuable?
Whether you are building a new program or already have a program underway, it’s important to know the answer to this simple question. Does...
Building a Checklist For a Succesful Customer Reference Program
Over the years we have created customer reference management solutions for a broad range of clients. Throughout this work, we’ve really been able to...
Questions Your Customers May be Asked
If you are involved in coordinating customer reference phone calls, you are doing a disservice to everyone involved if you aren’t doing a little work...
Like At The Birth Of PR?
Is customer reference management an untapped discipline like public relations might once have been? Was there a time when organizations didn’t proactively look for media...