Joshua Horwitz
Joshua Horwitz
Boulder Logic
Joshua Horwitz is president and a founder at Boulder Logic, a company specializing in customer reference management. Companies with complex products and selling cycles rely on Boulder Logic for an easy-to-deploy, highly customizable enterprise solution to accelerate sales and marketing using their existing customers. Blog: http://referencesuccess.com
Boston Area Customer Reference Professionals Quaterly Meeting
We would like to take a minute to invite you to attend the next meeting of the Boston Customer Reference Professionals. These meetings are super informative...
Getting the Most Out of Your Customer References
We all know that getting positive references from a customer can be a challenge, no matter how great the relationship may be. Because of this...
Quick
I just got off the phone with a marketing person who wanted help defining the term “customer reference” for his company. One aspect of confusion...
Create a strategic marketing plan with customer references
I was recently discussing with a client the idea of creating strategic marketing plans with selected customers. Instead of asking an individual person...
To Grow Your Customer References, Get Support from Those That Know Them Best
Many customer reference experts today are gathering evidence, often using a concept known as the Net Promoter®, to demonstrate what we've suspected all along:...
Using Points in Your Customer Reference Program
When it comes to reference programs, points often make people think of frequent flyer type rewards for participating in customer reference activities. If your...
Why Customer Reference Marketing Is Even More Important in a Down Economy
As this financial crisis ripples into the broader economy, sales forecasts are going to get trimmed and then hard budget decisions will be upon...