Jim Burns
Jim Burns
Jim Burns is founder and CEO of Avitage, which provides content marketing services in support of lead management and sales enablement programs.
How to execute content marketing
What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on...
Before Your Next Content Project
This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced…
Define Your Enterprise-wide Content Use Case Requirements
Click for larger view -- See video version below The objective of a content publishing operations model is to optimize all key content elements. We've...
Engagement and Eloqua Experience
For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six...
One Hour Content Marketing Reality Check
Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through...
12 Demand Management Competencies for Success
Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step...
IDG On Connecting the Dots Between Content and Sales
The opening lines, and most of the lines that followed, really grabbed my attention: "Marketers spent more than $40 billion on custom media in 2011....
Change Selling Behavior — Really?
Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink's latest book,...
Learnings From A Content Strategy Hangout
I "watched" last week's Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy...
Who’s going to stock the pond?
I love to look for paradox in life. Take content, for example. Content creation is undergoing a major shift from a few, centrally managed...
The Role of Content in the B2B IT Buying Process
Forgive the redundancy, but Ardath Albee has another good post talking about the role of content in the b2b IT buying process. She is referencing...
But it is so easy to Buy Technology
The message has been the same for more than two decades. It is easy to buy technology. All you have to do...
New Thinking About Video Opens New Video Usecases
Demand by your audiences for video formats is escalating precipitously. Social and mobile marketing favor video content. The high desire for video by selling...
Rethinking Video
When you think about video, do you consider it predominately a visual or audio medium? I suspect most people would say visual. When we...
Theory of Postponement and Content Marketing
The theory of postponement is well understood in the supply chain and manufacturing world. With solutions that have several variants, or that require...
My customers don’t use social media
This post is for my current and future clients who think they won't deal with social media because their customers don't "use" it. ...
7 reasons an internal slide share library is an imperative
Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives —...
Got content challenges? Apply the problem-cause model.
Serious practitioners of content marketing inevitably face significant content challenges. A review of surveys and discussions of top content challenges reveals the operational nature...
Video — the second best way to create for content marketing
Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they...
New Criteria for Video
Let's make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.?...