Jim Burns
Jim Burns
Jim Burns is founder and CEO of Avitage, which provides content marketing services in support of lead management and sales enablement programs.
Is Your B2B Marketing Helping or Undermining Your Sales Organization?
B2B marketing organizations may be unintentionally undermining the credibility and effectiveness of their expensive and important direct sales professionals. I'm talking about the "ICBM...
The Mindset for an Anemic Business Climate
In working with sales teams over the last few weeks -- our own, customers and prospects -- it's clear everyone is trying to assess...