Howard Sewell

The Demise of the White Paper is Greatly Exaggerated

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? Dead.The MQL? Dead.Lead Funnels?...

An Email is Not a Campaign: the Case for Integrated Marketing

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build,...

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from...

The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty

Terry Flaherty is a Research Director at SiriusDecisions, a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, as SiriusDecisions...

Which Comes First: Lead Nurturing or Inside Sales?

For a long time, “lead nurturing” was thought of as something you did with the leads that sales didn’t want. The theory was: leads...

3 Problems You Need to Solve Before You Buy New Marketing Technology

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And...

Winning B2B Email Campaign Keeps it Simple

In B2B email marketing, does short copy always win over long? Not necessarily. The answer depends on your audience, the complexity of your message,...

When & Where Should B2B Companies Outsource Marketing?

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice, a leading online provider of information resources to...

5 Key Tips for Driving Attendance at Field Events

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar...

Top 10 Marketing Automation Mistakes

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize...

5 Ways to Expand Lead Nurturing Beyond the Inbox

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but...

Moving Past Responsive Design to a Mobile-First Email Strategy

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no...

9 Proven Ways to Increase Webinar Response

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take...

ABM & the Marketing Hype Cycle

An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?” The...

5 Tips for Successful Survey Campaigns

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first,...

Why Are People Not Engaging With Our Content?

According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The...

Measure Your Way to Lead Nurturing Success

Demand Gen Report just published “Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance,” a special report in which they address the whys,...

Step Away from the Email Software and No-One Gets Hurt

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in...

B2B Copywriting: 5 Common Terms & Phrases to Avoid

Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily...

Why This Holiday Email Campaign Misses the Mark

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer...

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