Howard Sewell
Howard Sewell
Howard has worked in marketing for 25+ years, and is president of Spear Marketing Group, a full-service B2B marketing agency. Howard is a frequent speaker and contributor to marketing publications on topics that include demand generation, digital marketing, ABM, and marketing technology.
Lead Scores Too High? Maybe They Need An Expiration Date.
In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores...
Should I Remove Offer Content from My Website During a Campaign?
A client asks: "If we're planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing,...
Key to Marketing Automation Success: Process First, then Campaigns
In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B...
7 Tips for a Successful PPC Landing Page
Where do most paid search (PPC) campaigns succeed or fail? Though it's typical for marketers to invest more time and legwork in the mechanics...
5 Best Practices You Can Borrow From This Email Campaign
There's a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software...
Information Kits: Packaging Offer Content for Higher Response
For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification....