Howard Sewell

5 Best Practices You Can Borrow From This Email Campaign

There's a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It's not perfect by any stretch (the copy could use some improvement – more on that later)...

Information Kits: Packaging Offer Content for Higher Response

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require little time and commitment on the part of the prospect, yet if...

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