Gautam Mahajan

Should Creating Value Be Part of Leadership and Education

In HBR Ryan Gottfredson and Chris Reina wrote, and I quote  Organizations worldwide spend roughly $356 billion on leadership development efforts. Yet, the Brandon Hall Group, a human capital research and analyst firm that surveyed 329 organ...

The Power of Value

The real power of value, the real importance and significance of value, the true value of value is that value is what we all seek for ourselves. We want to create value for ourselves and our associates and connections which includes our families, firms...

Value Washing

Value Washing Try googling Value Washing. You get washing machines. Which is not what we mean by Value washing a term first used by co-author Prof. Philip Sugai of Doshisha University in Japan in his 2019 arti...

Why Purpose Creates Value?

The purpose of a company is not used much by businesses. For that matter it is not used much by people for themselves. Companies are satisfied by having a vision and a mission. These normally outline the business vision and mission. How are they goi...

Do Specialists Create More Value than Generalists?

On the face of it, it would seem that specialists add more value than generalists. But the facts are generalists generally do add more value than specialists. Specialists tend to be good performers but not great value creators. A generalist is a bet...

Will Customer Value Creation improve healthcare?

By Gautam Mahajan and Edward R Pinto MD, FACC This article is written jointly with a close friend, Dr Edward Pinto, who is a physician in the US. Gautam spoke on the 28th January 2021 to software leaders and CEOs on Creating Value through Qua...

The Impact of Culture on Creating Value

Why is culture important?Management gurus will tell you culture is important, because culture brings employees and partners in a company together through shared beliefs, traditions, and expectations and goals. The two basic types of culture are materia...

Creating Value in Manufacturing

I wrote some time ago that we have to go to JIT (Just in Time), and towards local manufacturing, avoiding long inventory and build shorter delivery and supply chains. This will create value and here is a way to do so.First, do not a...

Can Marketing Be a Value Destroyer ?

At the outset, let me say that I am a marketing person, and I believe in marketing. So do not view this article as an attempt to denigrate marketing. Instead, it is meant for marketers to think, especially in these Covid times and as we…

Can Non-Owner Stakeholders Select CEOs to Create Value?

I was in a conversation with Vivek Talwar who had been head of Business Excellence and Chief Culture Officer and Chief Sustainability Officer at TATA Power. He reminded me of the importance of sustainability for our happiness and good health, and for c...

Does Planned Obsolescence Destroy Value?

I wrote in my article on the new normal that Phil Kotler suggested that marketing focus on the more useful and the more necessary than on selling more. In the new normal, I suggested planned obsolescence should be examined, and perhaps more repairs and...

Creating Value and Value Starvation… a Customer Service Mind-Set

Today costs are going up, prices down, so you have to cut costs while giving satisfaction. Do things that the customers want. The cost of mistakes and annoying the customer is significant. It takes money and your time to correct problems you started fo...

How the Pure Profit Motive Destroys Value

For years we have been discussing Value destruction. A prime example of this is given in Francesca Mari’s brilliant article on the cover of New York Times magazine called “A $60 Billion Housing Grab by Wall Street”. You can see it on: https://www.nytim...

Creating Value out of Value Destruction by COVID-19

All of us are suffering from the impact and potential future impact of COVID-19 Corona Virus or COVID-19. Such disruptive events happen often. In public life, it is like a world war, or the financial meltdown in 2008. In private life, loss of a job…

Convert Co-Opportunity to Co-Creation to Give and Get More

The Business Roundtable and Davos both have stated the purpose of a company is to create value, not just shareholder wealth creation. Perhaps we should expand this to co-creation of value which makes more sense than just consume and dispose. Co-creatio...

What is Value Creation and the new Purpose of a Company?

My friend, Dr. Eddie Pinto, who is one of the best medical doctors I know, knowledgeable, up-to-date, caring and concerned about patients wrote to me: #Valuecreation has been happening for 15 years in medicine. It screws the doctor and patient and limi...

Marketers: Reduce Customer Value Deprivation, Grow Your Markets

Customer Value is all about Value creation. This is what we tend to concentrate on: the positive experience, delight, positive Customer Value. We forget that we must pay as much emphasis on value destruction also. Value destruction happens when a product does not work;...

Look at Value Destruction to Create More Value

‘Every act of creation is at first an act of destruction.’ Pablo Picasso Many companies analyse value destruction after the fact. Very few try to assess value destruction potential of a new strategy, a new product, a new technology or even a new hire,...

Why is CX Not Impacting Trust?

CustomerThink has conducted a study on CX and its relevance. They find that the CX index and the CSat index has not gone up in the last few years, but the CX spend has. The question is if CX is so important, and if so...

Are Firms Becoming More Human?

I am writing this article because of potential Value Creation for companies and possible reduction of Customer Value in the future. All of you need to think about this as you plan for the future. First one must accept that firms are really human, though...

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