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Gautam Mahajan

Gautam Mahajan
Gautam Mahajan, President of Customer Value Foundation is the leading global leader in Customer Value Management. Mr Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books "Customer Value Investment: Formula for Sustained Business Success" and "Total Customer Value Management: Transforming Business Thinking." He is Founder Editor of the Journal of Creating Value (jcv.sagepub.com) and runs the global conference on Creating Value (https://goo.gl/4f56PX).

Value and Mind-Set

This article focuses on: Mind-set and leaders, possible versus constraint led Value waiting to happen Mind-set and well being Value and mind-set 1. Mind-set and…

Do You Capture All the Value

Stefan Michel of IMD gave an example of using carbon credits to pay for expensive LifeStraws that purified water (in HBR, October 2014). Carbon...

Sell Less not More. Create more Value

I do not mean by sell less that your total sales should be lowered. I am saying sell what is necessary to the customer, and…

Brand and Value Disappointment

Bob Passikoff of Brand Keys stated that “For Wall Street it (Brand Disappointment) was about missing expectations regarding new subscriptions and new customers. And the…

Does Value Creation Need Financial Incentives?

When you wake up in the morning do you say I will Create Value today? Before you can think of financial incentives for Value Creation,…

Attitude is Key to Value Creation

Your attitude, not your aptitude, will determine your altitude…Zig Ziglar The difference between Aptitude and Ability is that aptitude is the potential, which has as...

You have already reduced Customer Value if you need Service Recovery

My comments on Service Recovery as Your Superpower. So often I hear having a service and doing a great service recovery is good for you. Is…

Value Centers

I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center.Value Centers are…

Value and Relevance: Display Customer Relevance

So much is written about value and about customers, and customer value. Likewise, money is spent on creating value. One prime example is CSR...

Hire a Chief Problem Solver to Create Value all round

Do executives and CEOs truly understand the problems customers are facing? Do they have a problem solver whose first job is to look for and…

Redesign work to Create Value

Work is value! Value, Not Work should be our motto. In its article, ‘In pursuit of value—not work,’ McKinsey asked, how valuable is your work.…

Adding Consciousness to AI Creates Value

I have always been worried about the advent of AI, and how it can impact all of us. AI increases efficiency, reduces error and risk,…

Value Creation for Transformational Growth of an Organization

I am the Founder Editor of the Journal of Creating Value and mentor the Creating Value Alliance. I help CEOs create value. This article is…

Marketing must Prevent Customer Value Starvation to Increase Profits

The role of marketing is to create value for all stakeholders according to Phil Kotler. Stakeholders include the owners, customers, employees, partners, society and environment.…

Air India, Whither Goest Thou and Tata: How to Create Value

By Gautam Mahajan, [email protected] first trip with Indian Airlines was around 1954 in a Dakota DC3, and with Air India in 1968, on the much-heralded Boeing…

Technology as a Potential Value Destroyer

Technology is ubiquitous. It dangles many advantages such as costs, speed, fewer human interventions etc. Technology is taking over the CEO’s thinking, and influencing him/her.…

How SDL (Service Dominant Logic) and VDL (Value Dominant Logic) Overlap in Business

By Gautam Mahajan, [email protected] Christian Kowalkowski wrote an article “What does a service-dominant logic really mean for manufacturing firms?”, 2010, CIRP Journal of Manufacturing Science…

To Create More Value, Leaders Should Not Always Lead

By Gautam Mahajan, [email protected] Leaders are advised to lead, and lead from the front. However often this can be counterproductive and either destroy value or…

What is Real Value?

Nothing can have Value without being an object of utility—-Karl Marx  Too many people latch on to the meaning of value someone famous has coined,...

How To Create Value In A Crisis?

Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise…

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