Gautam Mahajan

Air India, Whither Goest Thou and Tata: How to Create Value

By Gautam Mahajan, [email protected] first trip with Indian Airlines was around 1954 in a Dakota DC3, and with Air India in 1968, on the much-heralded Boeing 707.Since then, I have been an Air India fan and a loyal customer. Not to say I ...

Technology as a Potential Value Destroyer

Technology is ubiquitous. It dangles many advantages such as costs, speed, fewer human interventions etc. Technology is taking over the CEO’s thinking, and influencing him/her. Take for example, bank CEOs. However, in adopting technology, they shoul...

How SDL (Service Dominant Logic) and VDL (Value Dominant Logic) Overlap in Business

By Gautam Mahajan, [email protected] Christian Kowalkowski wrote an article “What does a service-dominant logic really mean for manufacturing firms?”, 2010, CIRP Journal of Manufacturing Science and Technology, (3), 4, 285-292. http://dx.d...

To Create More Value, Leaders Should Not Always Lead

By Gautam Mahajan, [email protected] Leaders are advised to lead, and lead from the front. However often this can be counterproductive and either destroy value or most certainly reduce value. Let us give examples: If you truly wish to h...

What is Real Value?

Nothing can have Value without being an object of utility—-Karl Marx  Too many people latch on to the meaning of value someone famous has coined, such as Value requires to be an object of utility, according to Marx. Utility can mean useful, helpful, effective, convenient etc.…

How To Create Value In A Crisis?

Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise our options and our plans. Crises can also be disruptive, and so we should look at them to become better…

My Terms or Yours: What Creates More Value?

Before I go into this week’s mailer, let me request you join the 4th Global Conference on Creating Value, http://www.CreatingValueConference.com The conference is on September 21-23, 2021. The conference is free. There will also be a certification prog...

Ease and Simplicity Creates Experience and Value

“Life is not complex. We are complex. Life is simple, and the simple thing is the right thing.” — Oscar Wilde I look for ease and simplicity: That is the best experience I can have. You can attempt to give the customer great experiences…. bu...

Why “What’s In It For Me” Can Kill Value Creation

I live in India. Many Indians suffer from the “What’s in it for me” syndrome, which could be a manifestation of the results of poverty and deprivation, latent selfishness or self-centredness, or it could be just suspicious thinking…what is this person trying to get...

Why Creating Value is a skill needed for the future with AI and Technology

Mckinsey in an article “Defining the skills citizens will need in the future world of work” has said, and I quote: add value beyond what can be done by automated systems and intelligent machinesoperate in a digital environmentcontinually adapt to ne...

Does a Customer Seek Customer Experience?

I, for one, am happy not to get an experience. I do not seek a fantastic experience, but when I get it, I feel great. But what I hate are bad experiences and cannot seem to avoid them. They keep coming. My parallel example is…

Should Creating Value Be Part of Leadership and Education

In HBR Ryan Gottfredson and Chris Reina wrote, and I quote  Organizations worldwide spend roughly $356 billion on leadership development efforts. Yet, the Brandon Hall Group, a human capital research and analyst firm that surveyed 329 organ...

The Power of Value

The real power of value, the real importance and significance of value, the true value of value is that value is what we all seek for ourselves. We want to create value for ourselves and our associates and connections which includes our families, firms...

Value Washing

Value Washing Try googling Value Washing. You get washing machines. Which is not what we mean by Value washing a term first used by co-author Prof. Philip Sugai of Doshisha University in Japan in his 2019 arti...

Why Purpose Creates Value?

The purpose of a company is not used much by businesses. For that matter it is not used much by people for themselves. Companies are satisfied by having a vision and a mission. These normally outline the business vision and mission. How are they goi...

Do Specialists Create More Value than Generalists?

On the face of it, it would seem that specialists add more value than generalists. But the facts are generalists generally do add more value than specialists. Specialists tend to be good performers but not great value creators. A generalist is a bet...

Will Customer Value Creation improve healthcare?

By Gautam Mahajan and Edward R Pinto MD, FACC This article is written jointly with a close friend, Dr Edward Pinto, who is a physician in the US. Gautam spoke on the 28th January 2021 to software leaders and CEOs on Creating Value through Qua...

The Impact of Culture on Creating Value

Why is culture important?Management gurus will tell you culture is important, because culture brings employees and partners in a company together through shared beliefs, traditions, and expectations and goals. The two basic types of culture are materia...

Creating Value in Manufacturing

I wrote some time ago that we have to go to JIT (Just in Time), and towards local manufacturing, avoiding long inventory and build shorter delivery and supply chains. This will create value and here is a way to do so.First, do not a...

Can Marketing Be a Value Destroyer ?

At the outset, let me say that I am a marketing person, and I believe in marketing. So do not view this article as an attempt to denigrate marketing. Instead, it is meant for marketers to think, especially in these Covid times and as we…

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