Gautam Mahajan

Value and Relevance: Display Customer Relevance

So much is written about value and about customers, and customer value. Likewise, money is spent on creating value. One prime example is CSR (Corporate Social Responsibility). A given percentage of corporate profits has to be spent on CSR. Most CSR spending is not...

Hire a Chief Problem Solver to Create Value all round

Do executives and CEOs truly understand the problems customers are facing? Do they have a problem solver whose first job is to look for and identify problems and then solve them within the company and outside, to internal and external people and entities? What should…

Redesign work to Create Value

Work is value! Value, Not Work should be our motto. In its article, ‘In pursuit of value—not work,’ McKinsey asked, how valuable is your work. They later defined value as being commercial market value. They state work creates market value. Unfortunately, the article misses what…

Adding Consciousness to AI Creates Value

I have always been worried about the advent of AI, and how it can impact all of us. AI increases efficiency, reduces error and risk, has unbiased decisions and is inhuman. Do we, for example, want biased decisions? Do we want human decisions or just…

Value Creation for Transformational Growth of an Organization

I am the Founder Editor of the Journal of Creating Value and mentor the Creating Value Alliance. I help CEOs create value. This article is about Creating Value and Transformation. We have 2 Value Schools in Japan, a Value research centre in Kyoto and a...

Marketing must Prevent Customer Value Starvation to Increase Profits

The role of marketing is to create value for all stakeholders according to Phil Kotler. Stakeholders include the owners, customers, employees, partners, society and environment. I want to talk about how marketing can create long term value and not s...

Air India, Whither Goest Thou and Tata: How to Create Value

By Gautam Mahajan, [email protected] first trip with Indian Airlines was around 1954 in a Dakota DC3, and with Air India in 1968, on the much-heralded Boeing 707.Since then, I have been an Air India fan and a loyal customer. Not to say I ...

Technology as a Potential Value Destroyer

Technology is ubiquitous. It dangles many advantages such as costs, speed, fewer human interventions etc. Technology is taking over the CEO’s thinking, and influencing him/her. Take for example, bank CEOs. However, in adopting technology, they shoul...

How SDL (Service Dominant Logic) and VDL (Value Dominant Logic) Overlap in Business

By Gautam Mahajan, [email protected] Christian Kowalkowski wrote an article “What does a service-dominant logic really mean for manufacturing firms?”, 2010, CIRP Journal of Manufacturing Science and Technology, (3), 4, 285-292. http://dx.d...

To Create More Value, Leaders Should Not Always Lead

By Gautam Mahajan, [email protected] Leaders are advised to lead, and lead from the front. However often this can be counterproductive and either destroy value or most certainly reduce value. Let us give examples: If you truly wish to h...

What is Real Value?

Nothing can have Value without being an object of utility—-Karl Marx  Too many people latch on to the meaning of value someone famous has coined, such as Value requires to be an object of utility, according to Marx. Utility can mean useful, helpful, effective, convenient etc.…

How To Create Value In A Crisis?

Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise our options and our plans. Crises can also be disruptive, and so we should look at them to become better…

My Terms or Yours: What Creates More Value?

Before I go into this week’s mailer, let me request you join the 4th Global Conference on Creating Value, http://www.CreatingValueConference.com The conference is on September 21-23, 2021. The conference is free. There will also be a certification prog...

Ease and Simplicity Creates Experience and Value

“Life is not complex. We are complex. Life is simple, and the simple thing is the right thing.” — Oscar Wilde I look for ease and simplicity: That is the best experience I can have. You can attempt to give the customer great experiences…. bu...

Why “What’s In It For Me” Can Kill Value Creation

I live in India. Many Indians suffer from the “What’s in it for me” syndrome, which could be a manifestation of the results of poverty and deprivation, latent selfishness or self-centredness, or it could be just suspicious thinking…what is this person trying to get...

Why Creating Value is a skill needed for the future with AI and Technology

Mckinsey in an article “Defining the skills citizens will need in the future world of work” has said, and I quote: add value beyond what can be done by automated systems and intelligent machinesoperate in a digital environmentcontinually adapt to ne...

Does a Customer Seek Customer Experience?

I, for one, am happy not to get an experience. I do not seek a fantastic experience, but when I get it, I feel great. But what I hate are bad experiences and cannot seem to avoid them. They keep coming. My parallel example is…

Should Creating Value Be Part of Leadership and Education

In HBR Ryan Gottfredson and Chris Reina wrote, and I quote  Organizations worldwide spend roughly $356 billion on leadership development efforts. Yet, the Brandon Hall Group, a human capital research and analyst firm that surveyed 329 organ...

The Power of Value

The real power of value, the real importance and significance of value, the true value of value is that value is what we all seek for ourselves. We want to create value for ourselves and our associates and connections which includes our families, firms...

Value Washing

Value Washing Try googling Value Washing. You get washing machines. Which is not what we mean by Value washing a term first used by co-author Prof. Philip Sugai of Doshisha University in Japan in his 2019 arti...

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