David Corr
David Corr
David Corr is a Marketing Director at Contech Engineered Solutions. He is an experienced marketing executive that helps organizations build awareness, generate leads, and engage their target audience. David has a rich work history that encompasses all aspects of BtoB marketing included sales, sales training, product management, marketing operations, branding, and communications. David holds Bachelor Degrees in Business Administration and Political Science from the University of Rhode Island, and an MBA from the University of Dayton.
Three Things Marketing Must Do To Achieve Marketing/Sales Alignment
EveryonEveryone knows that having Marketing and Sales “on the same page” can improve productivity and fuel top-line growth. But what do you do...
BtoB Marketing: It’s Really Not That Complicated
Economist, professor and author Peter Morikis has gained notoriety by the use of his catch phrase, "it's really not that complicated." His use of...
Why Making It “Rain Leads” Is A Bad Idea
I was reading some questions posted in a LinkedIn group when I noticed a question asking about the best way a BtoB marketing department...
Salespeople Today Have It Easy!
While reviewing a recent strategy document I had written regarding lead management, I found myself thinking back to when I was a salesperson. I...
Content Based Marketing: It Takes A Village
Why do some BtoB companies excel at content based, social media marketing while others falter? Based on my own experience, and observing how other...
3 Hard Truths About Facebook Marketing
I am a big fan of Facebook Pages. I have spent a lot of time reading, blogging, and educating myself about using Facebook Pages...
10 Facebook Ad Units Explained
Most people know that Facebook is the world's largest social network. What they may not know is that Facebook is expected to generate over...
11 Point Facebook Checkup
If you manage a Facebook business page you most likely spend a most of your time managing your Wall content, reviewing your page analytics,...
News Flash: Not Everyone Thinks Like You
One of the more frustrating parts about being in marketing is that the ideas we come up with are often scrutinized by others that...
What is Your Facebook Welcome Tab Strategy?
If you read information on best practices for Facebook business pages, the creation of a custom welcome tab is usually one of the first...
What Exactly is Mobile Marketing?
In my last blog post I wrote about why I thought 2011 would be the year mobile marketing went mainstream. After finishing the post,...
Why 2011 Really Is The Year For Mobile?
It seems that the marketing buzzword for 2011 is mobile. Everywhere I look I see articles, blogs and Tweets about the emerging mobile marketing...
4 Reasons Why Your Business Needs A Facebook Page
Just as the advent of the internet led companies to build websites, the popularity of Facebook is causing many marketers to want to build...
5 Ways to Make Your Local Search Program Truly Local
The most prevalent form of Internet search today is local search. Local search refers to all the ways people look for information at...
5 Ways to Find Time for Social Media
One of the biggest reasons marketers say they don’t participate in social media is that they don’t have the time. The 2010 Social Media...
Is Your Marketing On The Right Or The Left?
Politics, it seems to me, for years, or all too long, has been concerned with right or left instead of right or wrong. -Richard...
5 Ways to Find Time for Social Media
One of the biggest reasons marketers say they don't participate in social media is that they don't have the time. The 2010 Social...