Danny Brown
Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
A Letter to Joe Fernandez of Klout
A couple of months back, I wrote about online influence tool Klout, and their approach to how they build their membership (they use opt-out...
You Cannot Change What You Do Not See
Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front...
12 Common Mistakes New Bloggers Make
Blogging's a great way to grow awareness of you and/or your brand and, with bloggers now getting book deals and media contracts, it can...
How to Use Social Media for Your HR Needs
According to the LinkedIn press centre, 1-in-20 of all LinkedIn profiles are held by recruiters. Additionally, Oracle's Chief Finance Officer Jeff Epstein was headhunted for...
The Only Marketing Tip You’ll Ever Need
Want to know the only marketing tip you'll ever need? People. Want. Things. That's it. It can be anything – good luck charms; medicines; food;…
You Make The Choices
There's a lot of hand-wringing and woe is me in social media. At times, it's like watching a therapy group from the sidelines, except the...
The Google Plus Apathy Malaise
Yes, Google+ is just two months old, and yes, they've had a great uptake in numbers using the service (currently 25 million and counting)....
Your Target Audience Is NOT Generic
There's a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter;...
Great Customer Service or Great PR?
So, Morton's Steakhouse is making waves online at the minute, due to them delivering a steak to HARO founder and social media guy Peter...
The Long Tail Issue for Daily Deal Sites
When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin...
Ford, Red Tape and Social Media Roadblocks
News came out this week that Ford are recalling more than 1 million F-series trucks, due to a defect in the straps that secure...
How to Kill Your Blog in 10 Easy Steps
So you're bored with blogging. You have other things to do – like eat, sleep, go out, work. You know – boring "real life"...
Welcoming Livefyre Comments Back to the Blog
If you're a regular reader of the blog, you'll notice that I've switched the Livefyre commenting system back on, after using the vanilla WordPress...
Advisory: Google Begins Booting Brands
by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the...
Debunking Popular Myths of Social Media
Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's...
The Art of Patience
We're an impatient bunch. We always want the new; the shiny; the next big thing. And we want it now. As consumers, we want the…
Does Your Blog Embrace Mobile Browsing?
Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89...
The Power of a Great Idea
When he was pre-planning Nintendo Wii video game Disney Epic Mickey, gaming legend Warren Spector (creator of classic games System Shock and Deus Ex)...
The Funny Thing About Content Sharing
Over at her blog, PR pro Kellye Crane shares why she doesn't like the content sharing platform Triberr. It's an alternate view to ones...
Make Yourself An Influencer By Playing The Klout +K Game
A lot of people continue to talk about Klout and whether it's something to take note of, or simply another tool that's fun to...