We’re an impatient bunch.
We always want the new; the shiny; the next big thing. And we want it now.
As consumers, we want the latest and greatest to show off to our friends and family. As businesses, we always want to be first to market to get a jump on the competition.
The problem is, being first doesn’t always mean the best or the shiniest.
The business world is littered with examples of companies that were first to market but were superseded by competitors who learned from the path beater’s mistakes.
On the consumer side, homes are filled with gadgets and contraptions that are no longer needed by the buyer, nor supported by the company that made it (HD-DVD, anyone?).
There’s nothing wrong with wanting to be first. Just make sure it doesn’t end up being the last thing you’re remembered for.
