Axel Schultze
Marketing Re-engineering and the new CMO
Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization. CIO...
How much do you stand out of the crowd?
Yesterday I had to search for some of my friends and for some I had the hardest time to find them and add them to a list I developed. What was the issue? 1) Your NamesIf your name is Roger Brown, you may be Roger...
Brain reads photo in 1 millisecond
Why your photo is such a big deal There are many discussions about importance of the photo. But here is a piece of research we have done, triggered by a scientist who stated that a brain can recognize and construct the history of a picture...
Twitter, Klout, Counter Intuitive Brand Reputation Strategies
Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the bigger the impact for a brand. An age old saying goes: "The...
More social networks are coming soon
It appears that the software giant is game to reinvent itself and create a social media solution. While Microsoft still has the money – the question is whether or not they can change their culture from a self centric technology super shop to a...
Apple never built a single phone – Smart phones will go away
Cell or smart phones will be the next consumer product to be obsolete. Apple never produced any phones, but always computers. The iPhone? Is an illusion. It's a computer with an added 5% of the real estate for the phone on the CPU board. The...
Google Plus – Failure & Future
I started as one of the first Beta users of Google+ with great skepticism. The main reason for it was because of a) Google is not known to be a social business, b) Google is not known for having a great product marketing and...
LinkedIn – not really a social network anymore
Social networks like Facebook, Twitter, lately Google Plus have rapidly evolved over the past few years. Online interaction took center stage and having a profile is only a commodity. LinkedIn developed into a different direction. groups degraded to cheap classified add boards, question and...
Social Presence Management
When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora....
Google+ what changes – a detailed review
Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many products before like Wave, Buzz and others, G+ looks pretty promising. Is it a "Facebook Killer" like several early promoters suggested?...
Do you record every call, every meeting, every conversation?
Most likely you don't record every phone call you make. You probably also don;t put up a recorder on every meeting you participate in. And I guess you don't record every conversation you are having with colleagues, friends or customers. That was my thought too...
Dear Larry Page – Remember Innovation?
May I make a suggestion for your social media engagement? I personally don't believe Google+ will have a great impact other than some noise in the next few weeks. Your other social network Google Orkut was not a bad product either – but it...
In Empire Avenue Social Capital Rules
Well – then here maybe a game you should consider exploring. It is actually much more than a game. Empire Avenue The general mechanic of Empire Avenue is this: You invest in your friends by buying and selling virtual shares. The more active they are…
The rise and fall of social media projects
Sorry – I guess we crashed with our social media campaign While social media in business is in full swing and many companies are gain a serious competitive advantage – more and more businesses are failing to get any success out of social media. Often...
Managers over 40 with highly attractive social media assets
Social media is great for 20 somethings, social media is a marketing responsibility and earth is a disk. OK the older generation with managers above 40, have quite a challenge to get their arms around social media. But the business starters, college kids are not...
Facebook Deals vs. Groupon – a first comparison
Is Facebook a Groupon Killer? "Facebook Deals" was launched yesterday and is set to compete with Groupon, Both address the same target audience: Consumers who buy in groups to get a large discount on the buy side and businesses who are willing to give a...
Anatomy of social business strategy
The days where social media for business is a "cost of doing business" with no need for an ROI are over. It is no longer acceptable to hire somebody in marketing to "take care of the social media thing", while the rest of the...
14,000 open Social Media positions – no candidates
There are currently about 14,000 open positions for Social Media in all levels from Manager, Director to Vice President. However, companies search on average for three to six month to find the best matching candidate. Simply hired alone posts about 9,000 "Director Social Media"...
Open Letter to New York Times
Today I was pointed to one of your articles on NYT and wanted to comment. But that was not possible, readers apparently can't comment. I liked what I read and so I wanted to at least tweet about it. I learned that I have...
What do you expect from Google’s CEO?
Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are surprising. Probably the most remarkable aspect is the fact that a Fortune 500 CEO puts a stake in the ground and...