Axel Schultze

What do you expect from Google’s CEO?

Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are surprising. Probably the most remarkable aspect is the fact that a Fortune 500 CEO puts a stake in the ground and...

LinkedIn IPO – Why it may fail why it may be a super success

This will be a very interesting IPO from a variety of perspectives: 1) The first US Social Media IPOIt's an important indicator for other IPO's. Being first is for another reason VERY important. If Facebook would go public with a billion $ IPO it would...

Social Media Strategist – Role and Responsibility

There are quite some controversial discussions about the role of the social media strategist. Similar to social media itself, when people don't understand, their first reaction is to call it hype and reject the thought. There is no difference to the role of a Social...

Infographs – Examples – Future

An Infograph is an extraordinary way to tell a story with one picture. Van Gogh did it some hundred years ago and cave man did it many thousand years ago. But every major shift in our society brings new ways to tell even more...

A Social Media Strategy Story – 3 years in the making

It all started with a surprise project in 2008 – I wrote about it on my personal blog and on some public blogs like Customer Think and Social Media Today. And as promised I continue writing about it. Here is the whole story from the...

Amazing Social Media Presence Report

When we talk about social media, we often reduce it down to Facebook, Twitter and LinkedIn. But the 2010 presence report from over 100,000 business users unearth a very different picture. For instance here are the 25 top sites my connections visited me on....

You will not be out of business if you ignore social media

You probably hear this once a day: "If you are not in the social web – you will soon be out of business" – It may come as a surprise – but I don't think so. But still it's a good idea to look under...

500 leads in 5 hours – how cool is that?

2010 was the year were businesses entered the social web. And of course not everything was a good experience. Many just pumped their "message" into what they call "the new channel" hoping that somebody will pick it up. Others were a bit more innovative...

The high risk business model of “Free”

On another post here about strategic social business tools 2011 Sean Bell asked a challenging question: "Why do I believe that free (mostly meaning advertising supported) products are not user focused and paid products are". Here is my thinking: As a CEO I'm obviously thinking…

20 Strategic Social Business Tools for 2011

2010 marked an important milestone in the young social media industry. Mainly because businesses began to leverage social media to be closer to their customers, have a better and almost real time understanding of their markets and reduce marketing expenditure while growing brand reputation...

Social Media and Advertising Agencies?

Advertising is when one throws something at a mass and hope they listen.Social media is when many throw something at one and hope that the one is listening. So it looks like social media and advertising are orthogonal to each other. But since "social" is...

Social media start for your boss

If you need to help somebody starting in the social media world you will notice three things:1) The more convincing you do the higher the resistance2) The fear of "not getting it" is typically stronger than curiosity3) No matter how little your knowledge is...

User generated’ Chief Marketing Officer

'User generated' Chief Marketing Officer' was the recommendation of a reader when Heineken announced they will replace their current CMO – the third in a row. $100 Million in advertising and no success. Here is why: In accordance to a study that was done a…

The new role of the “middle man” in the social web

I have the pleasure to talk about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas today. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end...

ASP – MSP – SaaS – Cloud Reloaded

In the 80's people discussed replacing Mainframes with PCs. It didn't happen - now 30 years later the mainframe business is as vital as it was in the 80's. In the 2000 people talked about replacing on premise applications with SaaS. 10 years later it...

Sales has a new beginning – Demand Generation 2.0

So here is an interesting story of a security products company that is using social media - no, not in marketing - but in sales. Sales teams have always been the key connector to the customer base. But in the last few years sales got...

When the social media bubble burst

Dick Lee asked today in LinkedIn: "We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah...

The Social Media Strategy Framework

In times where 60-80% of purchase decisions are based on recommendations, the best leverage of social media is making sure you are part of the recommendation chain. And that requires a sound business strategy. There have been quite some discussions about social media strategies...

Customer Experience vs. Profitability

Most teams are trying their very best to make customers happy. Some are more lucky than others to get some executive buy-in. Often times I get asked how they could convince their executive bench that improvements in the customer experience model is very important....

Off of email by 12/31/10

After 25 years of using email, we try to remove email from our business communication portfolio by end of this year. We removed fax 3 years ago without any problem - we no longer have a fax line even so we get offers for...

New Posts