Axel Schultze

A whole new CRM Generation is coming

I just had the chance to get some insights about the very latest CRM technology Here is what the next generation CRM system looks like: 1) It will for the first time integrate the CUSTOMER into the system - so finally we can rightfully call…

Authenticity – the power of making mistakes

Shall executives write their own blog - in particular with a style like mine? YES, the text below is English! Cna yuo raed tihs? Olny 55 plepoe out of 100 can. Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the…

Social Media ROI

In search of a robust method for Social Media ROI we started with social media's closest ancestor "marketing" (feels like the evolution from ape to men) and tried to find well-proven methods for marketing ROI. So I checked first Yahoo then Google for "Marketing...

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