Authenticity – the power of making mistakes


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Shall executives write their own blog – in particular with a style like mine? YES, the text below is English!

Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig? Blwon aawy that you can atcauly raed this. And I awlyas tghuot slpeling was imrpetavie to be a wrtier.

Waht has taht to do wtih auhtetinictity?
too mnay popele in prtaicualr exceuitevs are vrey sahy witirng tiehr own txet. Ohtres feel tehy are not good in arctiutialng thier tugohths, so tehy hvae otrehs wirte their txet for tehm. I neevr liekd the ieda. My borad asekd me ocne to hvae smeobdoy reeivw it fisrt – the rposense was: “Is semobdoy witring tihs now for you? Lot of pploee ofefr hlep to wrtie my cucirrluum for the Socail Meida Aacedemy – beuacse tiss MSUT be rihgt. I tnet to argee as tiss is less an isuse of aueuthtiicty – tehn fcataul cnoetnt – so we will do tatt in the fuutre. One stduent hovewer had a gaert ieda and siad – “keep one of the orniginal vreisons. Hmmm OK.

I’m not syiang taht you have to encyrpt your txet berofe psoting it – but I cmae to the cocnlusion taht a flalesws txet wrttien by the PR dearptemnt is wosre tahn tihs.

However this is just a one mans opinion – but clearly authentic 🙂

Hope U had some fun 2 – Isn’t it amazing that some can read this text?


Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000.


  1. Powerful – makes a solid point. Speed and contributing is much more important that perfection and proofreading.

    Thanks for this, good Friday giggle here in the office too.

    Tim Moore


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