The new role of the “middle man” in the social web


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I have the pleasure to talk about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas today. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers.

The social media magic for businesses is called "leverage". Reseller, Distributors, Dealer, Broker, Agents have created business success as mediator for the past 5,000 years. And that is not going to change.

The Social Media Academy is providing complete social media solution programs and is working with leading social media tools vendors including Alterian, Sysomos and Xeesm to help businesses leverage their partner ecosystems and provide a better customer experience to their respective customers.


Republished with author's permission from original post.

Axel Schultze
CEO of Society3. Our S3 Buzz technology is empowering business teams to create buzz campaigns and increase mentions and reach. S3 Buzz provides specific solutions for event buzz, products and brand buzz, partner buzz and talent acquisition buzz campaigns. We helped creating campaigns with up to 100 Million in reach. Silicon Valley entrepreneur, published author, frequent speaker, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000.



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