When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora. Others introduce you to LinkedIn Groups or Facebook groups, maybe Focus and Plancast, Tumblr and WordPress. Over time you play with social bookmark tools such as Digg, Delicious or StumbleUpon. Then you get introduced to Klout, Posterous, PeerIndex and approximately 100 or more other tools.
Before you even started to make notes about all your profiles and accounts you have a bigger presence than you think. And now it’s getting messy.
You make the same big mistake many others did before you and probably many will make after you. You simply ignore where you think you don’t have time, you forgot or simply don’t care. Why is this a mistake?
Because people who see your dormant profile only see ‘a dormant profile’ which is not very compelling. If you lived in a shed and all people have is the address from the old shed, that is how they see you.
You create a new profile but all you do is add a link to another profile saying “you find my bio here”. It’s like joining a party telling everybody you are leaving soon because you go to another party. Not a good idea either.
You share only your primary networks i.e. LinkedIn and Facebook but ignore all the others which actually constitute your entire social presence. You basically ‘dictate’ where your contacts should see you – instead of giving THEM all the options and letting them meet you where THEY prefer. Or even worst, you let them dry out just because you can’t manage them well.
And there is a long list of all the little mistakes, missteps and issues which would exceed the scope of this post.
Your social presence is your core asset in social media. You will be judged based on your social presence. So before you invest time and energy in steering up the social web all over the networks, organize your social presence, then share it with others and constantly monitor progress and success.
Create a list of all the networks you ever signed up for. Include the groups and communities. Add all the profile URLs to it so you can quickly go there.
Make a very short note for you – and later for others what that network is about, what you are communicating or expecting or why you like it. You may also want to make a note for yourself whether it is an A-Place that is important to you or a B-Place that is of less importance (just keep it simple)
Now let everybody and his dog know where you all are. I’m on 58 networks and places right now. Yes, it’s a lot but it is what it is. And I want to be just a click away for everybody who wants to get in touch with me.
Make sure that you have a pointer on each and every profile to all the other networks and profiles. Mainly because you want ‘cross pollination’ of your networks – meaning somebody who is connected on one place might be interested to connect with you on other places too. That enriches your networks, makes it easier to communicate and propels your presence.
At this stage you probably noticed that most of the above is almost impossible without a professional tool. How can you add 58 of your networks and groups to Twitter for instance – it is not possible. And even if it would be possible, you don;t want to manage 58 different places with all that information and if you add or remove a network go back to 57 remaining profiles and update them.
Therefor you need a tool like XeeMe, where you keep all your social presences in one place. It is much easier to manage and you can point contacts from every network to that one place. You can also use it to share your entire presence with all your contacts and those who should become your contacts.
Now once you organized your social presence, you can start to professionally manage and monitor it and take it to the next level. I’ll share some “advanced presence management” tips in my next post.